Except that the industry words made by individual medical institutions are restricted by Baidu and individual smaller medical institutions cannot convert online bidding traffic. Generally, Baidu bidding has always been the mainstay.
Besides bidding, the most commonly used promotion methods are brand benefit promotion, SEO, news source and tripartite cooperation.
Their main performances are:
First, enhance brand efficiency
Encyclopedia product promotion:
Encyclopedia platforms to be added: Interactive Encyclopedia and Search Encyclopedia (360 Encyclopedia)
Need to do: hospital brand words, medical industry related words.
Specific implementation methods: through sorting, the hospital brand words, medical industry-related words and experts are sorted out in detail, and through omission, what one platform has not done or only done is supplemented in other platforms.
Question and answer promotion:
Need to do Q&A platform: Baidu knows, 360 knows, Soso Q&A, Sina loves to ask questions, Tianya Q&A, etc.
What needs to be done is: hospital reputation and industry reputation.
Specific implementation methods: sort out the hospital brand words, experts and various questions and answers of various projects in detail, and do them one by one as planned.
With the help of third-party platforms:
Commonly used third-party platforms are: news source, forums, post bars, libraries, etc.
What needs to be done is: hospital reputation, plastic surgery technology and hospital experts.
Specific implementation methods: the related contents of the hospital can be introduced in the tone of a third party, so as to strengthen visitors' trust in the hospital.
Media platform
Commonly used media platforms: WeChat, Weibo, Blog, Sohu Media, etc. Every platform is very impressive when it is used well.
Video platforms that need to be made: Youku, Ku 6, Sina and Popcorn are generally aimed at non-regional medical industries. Otherwise, the cost is too high.
What needs to be done: experts, hospital brand words
Specific implementation method: according to the plan, upload videos every day, and make a good ranking by setting keywords.
6. There are also some ways to promote brand words, such as libraries.
Second, SEO.
Seo, that is, search engine optimization, in fact, the medical industry is doing SEO for the brand, and the purpose of optimization is also to promote the brand. What I'm talking about here is seo, which is a kind of marketing that is transformed into a brand through the Internet. I feel that the medical industry can optimize topics according to the classification of various diseases and greatly increase the number of websites. Of course, it is necessary to do search engine optimization. It is suggested that industry words and long tail words should be done at the same time, and plans should be made to gradually achieve the goal.
Third, news sources.
Here I divide news source into three parts: news source, Kuaipai and news source.
General news sources
It refers to pseudo original who publishes some long-tailed words on some well-ranked websites, so as to achieve the effect of displaying project words.
Content: plastic surgery project and technology long tail words
Advantages: fast ranking, controllable data, obvious brand display, and business communication and statistical tools can be added.
Disadvantages: Hot keywords are difficult to rank.
Fourth, tripartite cooperation.
You can choose the cooperation mode that suits you according to your own situation.
According to the characteristics of the industry itself. But general bidding is necessary. SEO, extrapolation, supplemented by new media.