Want to know more about the tourism market in Fujian Province? Relevant departments have conducted sampling surveys in popular tourist attractions such as Xiamen, Wuyishan and Jinning Jinhu. This sampling method is called judgment sampling, which relies on the professional knowledge and experience of researchers to select the most representative units from the overall sample as samples. When you have a deep understanding of a certain field and time, manpower and material resources are limited, judgment sampling is an efficient choice.

Simple and practical

The advantages of judgment sampling are simple, practical and efficient. It can be customized according to the research purpose and special needs and make full use of the existing survey sample data.

Improve recovery rate

Because respondents usually have a better understanding of the purpose of the survey, their cooperation is also higher, which helps to improve the data recovery rate.

It is easy to produce deviation.

Judgement sampling also has its limitations. The research results are easily influenced by the subjective tendency of researchers, which may lead to sampling bias.

Need to clearly understand the overall characteristics.

In order to give full play to the advantages of judgmental sampling, researchers need to have a clear understanding of the overall characteristics, so as to ensure that the selected samples are representative and typical.

Suitable for specific fields

Generally speaking, judgmental sampling is suitable for researchers who have in-depth knowledge of specific fields, especially in business research and product testing. However, please note that when using this method, the influence of subjective tendency should be minimized to ensure the representativeness and typicality of the sample.