1 The new Advertising Law, which will be implemented soon, has clear regulations on advertisements such as investment promotion, real estate and aquaculture, and the contents related to the rate of return and the planning of cities around the real estate are listed as advertising bans.
It is illegal to "guarantee investment income"
For advertisements of goods or services with expected return on investment, the new Advertising Law stipulates that unless the state clearly stipulates its future effects, risks and benefits, it cannot make a guarantee commitment, and it cannot express or imply capital preservation, risk-free or guaranteed benefits.
"Not only refers to capital investment, but also includes all relevant advertisements that need to be invested in property, capital, technology and labor. In order to obtain benefits and returns in the future, it is within the scope. " Bing Wang, director of the Advertising Department of the Municipal Administration for Industry and Commerce, said, "Especially for investment promotion activities such as franchising and store leasing, we should give reasonable tips and warnings on risks and risk responsibilities. Once it exceeds the national regulations, we will publicize the rate of return and risk-free, and all of them will be identified as illegal advertisements. "
Real estate is forbidden to "say things" about the future.
In view of some real estate enterprises' hype about the concept of urban planning, they often declare "future urban CBD", "education planning market" and "new subway line will be built soon". The new advertising law clearly stipulates that such advertisements are prohibited from making promises of house appreciation or return on investment, and from publicizing municipal conditions such as transportation, commerce, cultural and educational facilities that are still under planning or construction.
"20 minutes to downtown,'15 minutes XX Park Leisure Circle' and other promotional words that refer to distance with time can't appear in real estate advertisements in the future." Bing Wang said that the new law listed the practice of time stealing the concept of distance as a ban slogan to avoid misleading consumers due to objective factors such as traffic conditions and means of transportation.
Beware of "getting rich" in characteristic breeding
In recent years, some entrepreneurs believe that advertisements for raising special insects and rare flowers can "get rich", and eventually there is no place to sell them, and complaints about them are also increasing.
In this regard, the new "Advertising Law" requires that advertisements for crop seeds, forest seeds, grass seeds, breeding livestock and poultry, aquatic fry and breeding shall not make assertions or guarantees that cannot be verified and scientifically expressed, and shall not analyze, predict or guarantee their economic benefits.
"Economic benefits are not only limited by the quality of seeds and animals themselves and the technical level of breeders, but also by the relationship between supply and demand in the market." Bing Wang analyzed that trusting unscientific interest promises will not only harm farmers' interests, but even lead to "swarming" investment and social problems. "Therefore, it is necessary to explicitly prohibit it."
(The above answers were published on 20 15-08-27. Please refer to the actual situation for the current purchase policy. )
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