2. Pay the promotion fee for bidding service. Please refer to the service fee and payment method for relevant information.
3. Open the service. After confirming your promotion fee, sogou will review your registration information within one working day and open the service after approval.
4. Start promotion. At this time, you can enter the management background and start publishing bidding promotion information. How to prevent malicious clicks?
Sogou's bidding system adopts advanced technologies such as Cookie, public key data encryption and periodic key replacement to ensure the authenticity and validity of each click: dozens of parameters such as the number of clicks, source, frequency and advertisement type will be analyzed to ensure that malicious and invalid clicks will not be passed by the system. Can bidding information be placed by region?
In order to strengthen the pertinence of bidding service, sogou bidding service supports all regional delivery and regional delivery, with the minimum delivery in provinces (municipalities). You can choose the delivery method according to your actual needs. Can the bidding information be modified?
After starting the bidding service, you can freely modify the published bidding information in the bidding management background, including modifying the title description, placement position, bidding price, etc. How to improve the promotion effect simply and quickly?
Network promotion is not only to display information, but also to bring good promotion effect to enterprises, so whether your promotion information meets the search needs of netizens is the key to improve the effect.
1) Are the keywords related to your own products and services?
Targeted keywords will help netizens quickly find the product information they need, and your promotion will accurately meet the needs of customers, thus helping you to lock in potential customers.
2) The number of keywords you promote and the consumption limit also affect the promotion effect. By promoting customer feedback and our long-term observation, choosing more keywords will bring you better promotion effect. Similarly, a reasonable consumption limit will effectively ensure the online display time of enterprise promotion information, so that more netizens can see your information when searching. A stable display is a symbol of the strength of your enterprise, and it also gives netizens a sense of trust, thus effectively promoting the transformation of business opportunities.
3) The website construction of the enterprise and the URL orientation of the promotion information will also affect your promotion effect.
The quality of website construction reflects your corporate image to a certain extent, and also affects the trust of customers. Complete and detailed enterprise information, especially obvious contact information, will help customers find you in the first time. In addition, the website of the promotion information clearly points to the specific product and service information page corresponding to the keyword, which will effectively improve the promotion effect. How to choose the keywords of bidding service?
1, keywords and submitted URL points are related in content.
2. The suggested keyword length is 2- 10 Chinese characters.
3. In order to achieve the best effect, the number of keywords should be no less than 40.
4. Carefully put in hot search words such as "novel" and "movie"
Expanding ideas of keyword selection
1) Select the core keywords to promote products or services.
Core purchase words:
For customers of air ticket agents, it is recommended to buy:
Main products and services-air tickets
Meet the search habits of netizens-buy air tickets and discount them.
A broader word-air ticket agent
2) Focus on the core purchase words.
Such as washing machine factory, can be expanded on the basis of core purchase words.
A, the core words plus product name, brand, product model, product use, etc.
For example, the core purchase word "washing machine" is expanded to-Little Swan washing machine and drum washing machine.
B, or the core word+verb, for example, the core purchase word "washing machine" is extended to-the washing machine is free.
C, or core purchase words+timeliness words, such as: the core word is "washing machine"-Spring Festival washing machine promotion.
D, regional differences and other words regional differences: moving (north) moving (south) easily confused words and error-prone words: vitiligo, vitiligo, white fever, femoral head and pinyin error-prone words: freckle common words: scheduled plastic surgery and integer causality words: wheelchair bedsore, hemiplegia, femoral head necrosis
E. Use sogou backstage keyword recommendation function location: customer backstage → treasure chest → related word recommendation, and select more related words suitable for your own enterprise promotion. How to write the title and description effectively?
The first sentence of the title and description is very important to the viewer, so we must highlight the information that can attract customers' attention, such as products, service advantages, functional characteristics, preferential activities and so on.
About the title:
A try to include keywords (red) in the title.
B, try to use the first 10- 12 Chinese characters of the title to express the products and advantages completely and clearly, which will convey and attract the attention of potential customers more effectively.
C, try to write one word at a time, that is, write a more suitable title specifically for keywords.
D, try to attract everyone's attention, including products and services, functional features, brand qualifications, preferential activities, etc. Because the title undertakes 50%-70% of the information transmission task.
E, effective, festive business can highlight the special service near the festival.
F, according to the company, product characteristics to consider regional words.
About description:
A. Write descriptions around keywords to ensure the correlation between descriptions and keywords.
B the first 20 Chinese characters described should express the product information as clearly and completely as possible, including keywords.
C, sentences are fluent, irrelevant information is not listed, and meaningless symbols are not added.
D, combined with the advantages of the company and the characteristics of the industry, write a content description.
E, don't appear in the description URL address, don't repeat the company name for many times. How to quickly adjust the ranking of keywords?
In the bidding management background > advertising management > keyword list page, after checking the middle keyword, click the "batch starting price" button to quickly adjust the keyword ranking. How to add multiple keywords at once?
Sogou management background supports one-time submission of 20 keywords.
If you modify keywords in batches, it is recommended to use the "wildcard" function to ensure that keywords appear in the bidding title and description.
Use of "Wildcards": With the wildcard function, the selected keywords can be directly inserted into the required position, and the keywords can be included in the bidding title or bidding description to enhance the promotion effect of the products. Product promotion can choose Baidu bidding and Google promotion.