1. Get new users through content retention. Explosive content is the key to improve the activity of private domain traffic. As far as the medical and beauty industry is concerned, by creating experts and network celebrities in vertical segments, a "knowledge community" is established with users in the form of IP output of high-quality content. Let enterprises and users enjoy more "quality content", embed products and services in the content, and create new industrial and ecological chains for users. 2. Improve the trust of corporate brands and promote users' * * enjoyment: whether users are transformed into weak users through content, activities or benefits, or users are transformed into strong users through high-frequency interaction and mechanisms. Building trust with users and making users become disseminators, sharers and spokespersons of the brand from users and consumers can bring repurchase rate, word-of-mouth communication and user fission to the brand. 3. Resource replacement, win-win cooperation: cooperation between medical beauty and related enterprises in the beauty industry. The real meaning of cross-border is not to use others to do their own things, but to enjoy each other, and finally form an empowering superposition of customer value. Thereby creating lifelong value for enterprises and users. Code still live broadcast focuses on medical beauty private domain live broadcast 4. Private domain traffic operation layout direction: Private domain traffic operation layout mainly starts from three aspects: first, enterprise-level strategic deployment; The second is to change "private domain traffic" into "private domain stock"; The third is to choose a private domain with medical beauty experience. Professional private sector agency operation has in-depth analysis of the beauty industry, stands at the forefront of the industry and has a strong insight into the marketing trend, which can not only help medical and aesthetic institutions to provide professional services, but also bring the greatest benefits to medical and aesthetic institutions. 5. The dual drive of community and live broadcast promotes the digital transformation of medical beauty: Webcasts and short videos occupy most of our lives, and I believe there will be higher traffic status and more fragmented channels in the future! Under the blessing of the concept of Yan value economy, live broadcast is becoming the main channel to tap the younger generation of users, and it is also the goal of medical beauty and younger products! Enterprises can actively develop the ability to carry goods by cooperating with well-known anchors or self-built live broadcasts, and sell goods in one hand, which can not only realize operating commission, but also realize sales profit! In the era of community marketing, it is necessary to establish a bridge of direct communication with end users. The private domain traffic pool of the brand itself has settled down, which will become the marketing password for enterprises to obtain long-term customer promotion orders! On the road of digital transformation of medical beauty live broadcast, we must grasp the wind direction, unify online marketing ideas, build private communities, and do a good job of content differentiation, so as to make steady progress on the road of digital transformation of medical beauty live broadcast! Under the new policy and new rules of live broadcast, live broadcast e-commerce practitioners have once again been pulled to a new starting point, that is, the rise of more middle-aged anchors and vertical network celebrity anchors. For medical and beauty institutions, it is the trend of medical and beauty industry to pay attention to cultivating personal IP of enterprises, and more importantly, it is necessary to strengthen the construction of private domain live broadcast of enterprises themselves. However, the dazzling private live broadcast data is only an achievement. Behind the success, we need an operation mode that enables the overall private transformation of the enterprise, but it also means that this operation mode must be a team with high technology content and large capital investment. While the cost of trial and error increases, the input is not proportional to the realization, and the change of live broadcast may become a hypocrisy. At this time, it is a good idea to choose a professional private domain live broadcast operation. If you still don't know what to do and where to start, you can ask our live help ~