——Seventeen years of growth and endless exploration of beauty

On January 16, 2017, Shanghai--DONGTIAN brand held its 17th anniversary celebration party and new product launch on the Bund in Shanghai. , launching new products from skin care to makeup, writing a milestone. Mr. Li Dongtian, chairman of Dongtian Fashion, Ms. Zou Weili, vice president and secretary of the board of directors, Mr. Chen Yan, vice president, and Mr. Du Weili, vice president, were present to celebrate this unforgettable moment. Wang Lin, Lu Yan, Liu Liyang, Tong Chenjie and other popular celebrities and fashion figures, as well as close partners of the DONGTIAN brand for many years, participated in the grand event. Witnessed by major mainstream media, they reviewed the seventeen years of the DONGTIAN brand's creation of China's beauty cause. And look forward to a more glorious future.

Mr. Li Dongtian took a group photo with Lu Yan and Tong Chenjie

Liu Liyang was interviewed by the media at the scene

At the press conference dinner

Press Conference After Party Site

Press Conference After Party Site

Press Conference After Party Site

DONGTIAN’s many new products are on the market

< p> At the beginning of the new year, the DONGTIAN brand, which has been focusing on the beauty business for 17 years, has carefully launched a series of makeup and skin care products for consumers. DONGTIAN Wonderful Shaping Eyebrow Pencil has three mixed and wonderful combinations. It can draw eyebrows, apply pink color, and shape eyebrows with a brush. It is an all-in-one eyebrow beauty tool. Dongtian Fantasy Lip Glaze has eight colors to meet the needs of any occasion. It has a matte velvet texture and covers lip lines without making your lips feel dry. The color is extremely long-lasting and will not stick to your cup after application, making it look like a male idol. Dates are never awkward. Every drop of Dongtian Moisturizing and Toning Shower Gel gathers moisturizing energy. Its unique formula can calm anxiety, allowing you to deeply moisturize your skin while enjoying the soothing essential oil fragrance. In addition, DONGTIAN has also launched a fantasy lip balm that is full of color, long-lasting moisturizing, and a series of skin care sets specially designed for Asian users, which can prevent and combat a variety of skin problems and bring you a new skin care experience. . Once launched, many products have received positive reviews from all aspects, and many products have quickly become must-have items for celebrities.

Dongtian Fantasy Lip Glaze

Dongtian Magical Plastic Eyebrow Pencil

Dongtian Fantasy Lip Balm

Diversified development fashion vane< /p>

DONGTIAN was born in 1999 and now has a history of 17 years. In 17 years, DONGTIAN has become the "fashion vane" in the minds of the Chinese people. After 17 years of development, DONGTIAN has developed itself into a group industry. In addition to the first-line high-end salon brand Dongtian Styling, it has successively launched Dongtian Styling and Makeup Artist Brokerage Management, Dongtian Education, and the new generation salon brands D.T Dongtian Hair Space and D-Space Dongtian Sports, which were newly launched in 2010, and Make new achievements in education and training and other aspects. With the launch of Dongtian Private Dishes, Dongtian Vietnamese Noodles, Dongtian&Maggie Asian Fit glasses series, Dongtian professional hair products DONG TIAN PRO HAIR STUFF, Dongtian Fantasy Lipstick series, and Zhen Yan Firming Series skin care products, DONGTIAN has already The development of increasingly diversified lifestyles. On the occasion of its 17th anniversary celebration, DONGTIAN has launched new skin care and cosmetics products, adding new members to the Dongtian family.

So far, DONGTIAN has opened dozens of stores of various formats in Beijing, Shanghai, Tianjin, Shenzhen, Hangzhou, Taiyuan and other cities in China. Since 2009, DONGTIAN has successively entered into cooperation with Xinzhongli Investment Co., Ltd., Sequoia Fund and Shenzhen Innovation Investment Group Co., Ltd., and in December 2012, CICC Investment (Group) Co., Ltd. officially became a shareholder of DONGTIAN . These cooperations are committed to promoting the continued expansion of DONGTIAN, creating the brand's own cosmetics, hairdressing and makeup products, and thereby introducing the brand's influence into more diverse fields.

Listing on the New Third Board is exciting

On January 29, 2016, Dongtian Fashion was listed on the National Equities Exchange and Quotations, becoming the first Chinese fashion and beauty industry to be officially listed on the New Third Board. shares, which also marks the company’s official entry into the capital market. After the company was listed on the New Third Board, it vigorously integrated enterprises and resources in the industry. In April 2016, the company acquired Oriental Brothers Concept (Beijing) Styling Co., Ltd. (EBI) in cash. The company stated that by acquiring outstanding companies in the same industry, it will help the company expand its main business income, enhance its industry competitiveness, and enhance its influence. In the future, the company will continue to acquire companies that have a certain influence in the industry, carry a stable customer base, and have the ability to continue to develop.

The 2016 semi-annual report shows that the company has acquired a new styling company in Beijing, effectively forming an integration and complementarity of advantages to better provide quality services to users.

In addition, the company has opened a total of 2 new stores in Shanghai and Guiyang City, Guizhou Province, with its business in the southwest region. At the same time, it will focus on the east China region centered on Shanghai, and will continue to improve service quality and strengthen marketing efforts. , to consolidate the mid-to-high-end market share in East China.