Keeping a face is skillful and hard-core. Holding the world's leading microbial fermentation technology and cross-linking technology of hyaluronic acid, Huaxi Bio has run in the international forefront of hyaluronic acid industrialization scale; With the advantages of raw materials, the company extends the hyaluronic acid industrial chain to the fields of medical terminal products and functional skin care products; With the help of "Forbidden City Lipstick" effect, Huaxi Bio has created a "spark" between high-tech products and China traditional culture, and successfully shaped the brand image of domestic functional skin care products.
"As a biotechnology company, we have always insisted on building product power with scientific and technological strength, winning market power with product power, building brand power with market power, and finally immunizing enterprises in order to maintain the long-term vitality of Huaxi Bio." In an exclusive interview with Shanghai Stock Exchange, Zhao Yan explained the company's 20-year "reverse growth" principle and "evergreen technique" The Secret Behind.
Hao products technology Zao
Hyaluronic acid (also known as "hyaluronic acid") is no stranger to consumers. In recent years, it has become an online celebrity product in the field of medical beauty. 2019165438+16 October, Huaxi Bio was listed in science and technology innovation board, showing the international leading position of China enterprises in the hyaluronic acid industry.
Relying on the two core technology platforms of microbial fermentation and crosslinking, Huaxi Bio has formed three main businesses: hyaluronic acid raw materials, medical end products and functional skin care products, covering the complete industrial chain of hyaluronic acid raw materials and related end products. As the "rising star" of the three business sectors, functional skin care products have become the "dark horse" of the company's performance growth with innovative technology and good reputation.
Opening the 20 19 annual report, benefiting from the development of new products and the expansion of online sales model, Huaxi Bio and the Palace Museum jointly launched a series of explosive products, "Runbaiyan Palace Lipstick", which not only achieved good results, but also gained a good reputation; In 20 19, the sales volume of "secondary stock solution" products developed and produced by adopting the integrated technology of blowing and irrigation of B.F.S increased greatly; Many C-end brands of Run Baiyan, Mirbel, BM Muscle, Quady and other companies have been recognized by the market. In 20 19, the company's functional skin care products achieved an operating income of 634 million yuan, a year-on-year increase of 1 18.53%, and the proportion of its main business further increased to 33.66%.
In order to refine the formula and ensure the stability of the product, there are many "secret weapons" hidden in the Shanghai R&D Center of Huaxi Bio. For example, the cleanliness of the fully enclosed pilot plant of West China Biotechnology meets the pharmaceutical production standards, which provides environmental protection for testing and producing aseptic, preservative-free and chemical-added products.
As a biotechnology company, Zhao Yan has never been stingy with the construction of high-tech laboratories. "Only through continuous R&D investment can we truly witness the birth of excellent products. Technology companies want to use scientific and technological strength to build product power, win market power with product power, and then cultivate brand power, thus forming competitive and immune products. " In Zhao Yan's view, scientific and technological strength needs to be repeatedly verified and polished in the laboratory, so as to truly develop good products that make Chinese people confident and respect the international market.
Small matter covers the world.
Shanghai R&D Center is only a microcosm of the "scientific and technological strength" of biological hyaluronic acid in West China, while Jinan's production base is the "base camp" for the company's innovation and research and development.
Behind the leading industrial scale and efficiency is the continuous empowerment of two scientific and technological platforms: microbial fermentation and crosslinking. Zhao Yan introduced that the breakthrough of microbial fermentation technology of hyaluronic acid greatly improved the yield, quality and production scale of hyaluronic acid and significantly reduced the production cost.
Huaxi Bio is one of the earliest enterprises in China to produce hyaluronic acid by microbial fermentation. The company took the lead in realizing the breakthrough in the industrialization of hyaluronic acid microbial fermentation technology in China, which changed the backward situation that hyaluronic acid was produced by animal tissue extraction and mainly depended on imports in China. The company's Runbaiyan facial hyaluronic acid injection filler is the first approved product in China, breaking the monopoly of foreign products. At present, the company has mastered the single-phase crosslinking and two-phase crosslinking technology of hyaluronic acid, which enriches the physical and biological characteristics of hyaluronic acid and enables hyaluronic acid products to meet different market demands.
The continuous breakthrough of technology has opened the door to the application market for the company. Hyaluronic acid has good biological activities such as water retention, lubricity and viscoelasticity. At present, it can be widely used in medicine and medical devices, cosmetics and health food fields, including orthopedics, ophthalmology, general surgery, urology, plastic surgery and dermatology. , and gradually expanded to stomatology, gastroenterology, otolaryngology, tissue engineering, drug carriers and other new medical applications. At present, the company's raw material sales cover more than 2,000 customers in more than 40 countries and regions around the world.
"This is the world in small things." Zhao Yan said.
How to find your place in the "big world" and stay ahead? Zhao Yan revealed four words: "Persistence and innovation." In her view, Huaxi Biology has insisted on doing only one thing for 20 years, studying a substance and being the first in the world. At the same time, the company continues to innovate and develop, constantly improving the technical threshold of products and its own moat. In this process, Huaxi Bio's innovation ability and profitability have been continuously improved, and the company's vitality has become increasingly abundant and vigorous.
In Zhao Yan's eyes, the company's three business segments are interrelated and inseparable. "The raw material business is the foundation and the foundation of the company. This business shows the depth of the company; Medical terminal business tests technology and R&D strength, which affects the company's height; Functional skin care products directly face the C end, which corresponds to the breadth of the market. In the future, as the market grows bigger, its breadth will also feed back the depth and height. " Zhao Yan said.
In the first year of landing in science and technology innovation board, the three business segments of Huaxi Bio achieved full-line growth and handed over a beautiful report card. Among them, raw materials business realized operating income of 76.65438+0 billion yuan, medical terminal business realized operating income of 489 million yuan, and functional skin care business realized operating income of 634 million yuan, up by 65.438+06.8 1%, 56.34% and 65.438+018.53 respectively.
From invisibility to prospect
Before landing on the Science and Technology Innovation Board, Huaxi Bio became popular on 20 18 with the phenomenal explosion of "Forbidden City Lipstick".
The design of lipstick in the Forbidden City is mainly based on the elements collected by the Forbidden City, which fully shows the cultural charm of China. HyacolorR oil, a patented ingredient of Huaxi Bio-patent, is added to lipstick to disperse hyaluronic acid, moisten lips and enhance product experience. The reason why I chose lipstick as the incision stems from Zhao Yan's accurate judgment on female consumers: "Lipstick should be the first cosmetic that all girls have, and it has a natural affinity for girls." The integration of culture and high technology quickly attracted the attention of consumers, and the "Forbidden City lipstick" became an instant hit.
So, what is the next explosion of Huaxi Bio?
"This explosion is very smart, I can talk." Zhao Yan said: "Pick up a row of five transparent white tubes similar to disposable eye drops, easily break one and apply the liquid to your hands." . "This is Runbaiyan's star product, the first brand of hyaluronic acid we created, and hyaluronic acid is thrown in the original solution." She said that the second share offering scheme is a new category initiated by Huaxi Bio. It has the characteristics of sterility, no chemical addition and no preservative. Minimal formula can meet the needs of skin transdermal absorption, repair and moisturizing, and is also known as "wisdom hyaluronic acid".
In Zhao Yan's view, smart products can talk and directly tell consumers its efficacy, and good products will naturally form a good reputation. As a pioneer of functional skin care products in China, Zhao Yan insists on making a good brand at a steady and steady pace, building product strength with scientific and technological strength, and making good products shape the brand strength of the company.
The stage of science and technology innovation board has given Huaxi more nourishment. Zhao Yan said that in the eight months since its listing, Huaxi Bio has deeply felt the changes brought by the science and technology innovation board to the company. "First of all, the brand influence of the company has been greatly improved. In the past, we were often called' invisible champions', and the science and technology innovation board made us really move from invisibility to the stage; Secondly, as a listed company, investors and consumers can truly feel the company's scientific and technological content, and its market influence has been significantly enhanced; Thirdly, the capital market has indeed brought great help to the company, and the government has also given great support to the science and technology company. "
From explosive products to technological empowerment, Zhao Yan really felt the power of rejuvenating the country through science and technology. "We will unswervingly follow the road of scientific and technological innovation and make good products that make China people proud and the world respect."