Now the plastic surgery hospital has opened this and that. Everyone is striving for customers, so everyone feels that the cost of obtaining customers is getting higher and higher. It can be said that whoever has customer resources has the right to speak.
So how do you stand out from the competition? Three Jin of sorghum and one Jin of wine are used for the same liquor, but some wines have to be robbed if they buy one or two thousand Jin, and some wines can't sell for ten pieces of A Jin. There must be a reason for this, and so does our medical and beauty industry. Because many people are competing in homogenization, the most common way of selling is to reduce prices. Basically, there is no lowest price, only lower prices.
In the liquor industry, let's refer to Jiang's statement and make an accurate positioning. From a small enterprise to the third place in the national liquor industry, we also need to have a positioning: what does our hospital focus on? You can't do everything. If you do everything, it is difficult to do everything well. Of course, large organizations are another matter, but most of them are small and medium-sized organizations. You need to decide exactly what to do. Especially in organizations where doctors start their own businesses, you need to determine one or two projects according to your doctor's specialty. Experts can do eye and nose surgery, even to a single category; Give each doctor a label to let the industry know what he is good at when he is mentioned, and let customers know that this expert has done a particularly good job in a project.
Every doctor in our hospital has a label. Some people make noses, some people specialize in eyes, and some people specialize in fat. I specialize in facial rejuvenation injection and catgut embedding.
Of course, first of all, we should carefully polish the products and strive to do each project better.