The top priority in the beauty circle recently: kiku changed her makeup.
In the promotional video of the new single, kiku changed the familiar "inverted triangle eye makeup+red lips" and switched from rich retro to light makeup. This new makeup has been given the name "Broken Water Makeup". Some netizens think this style is similar to the famous Japanese actress Akina Nakamori.
Kiku is not the only actress who enjoys this kind of treatment. Last week, Angelababy filmed a group of pictorial pictures with fairy shapes, and then boarded a hot search with the key words of "The Wizard of Oz fairy-shaped blockbuster". The homestay she photographed was immediately pulled out by netizens, and Angelababy's "Fairy" filter appeared in Little Red Book.
Whether it is makeup gadgets, makeup templates or photo styles, they can always become the "traffic password" of beauty bloggers. Netizens briefly forgot their "jokes", praised them for their beauty, and learned ways to improve their social status from them.
The female stars who change positions don't seem to need superior acting and singing skills. As long as they grasp the beauty itself, they can be favored.
Beauty is the "safety card" for female stars. And let everyone realize that this "safety card" can also be played beautifully, starting from 20 19.
At the end of that year, kiku appeared in a velvet black dress with exquisite retro makeup, which became the focus of entertainment topics that night. The moving picture of smiling at the camera on the red carpet has also become one of the magical pictures that must be mentioned when taking stock of the red carpet shape.
Although actresses including Angelababy and Dilraba, who can always earn enough attention on the red carpet, were not on the scene that night, some netizens thought kiku just occupied a "good time", but it is undeniable that kiku's retro Hong Kong makeup set off a makeup imitation frenzy, further broadening her "beauty fate".
Once, artists on the red carpet had to compete for brands, set high standards and wear the world's first clothes. Now, as long as they are beautiful enough to appear in front of the camera, they can leave a topic-Dilraba's rose tulle dress, which won the star award in 2020, is only a wedding dress brand, but it has almost no damage to the praise received that night.
However, the most prominent good impression of these female stars in the public opinion field is almost only the word "beautiful".
After Yan value has become their biggest reliance, it is difficult for them to make up their minds to make a breakthrough in their work and go further.
Kiku wore a semi-permanent matte makeup and wore many ancient dolls. When a woman is disguised as a man, two strands of broken hair should be left on her cheeks. When she played the kidnapping scene, the cloth in her mouth was like a cotton pad. Angelababy's unchangeable "smiling lips" have been criticized by a large number of netizens, and it is easy to play. The scene in "My True Friend" where a deer collides with a male god is almost a thriller against her staring eyes and smiling lips.
Acting is not taking pictures. The audience wants to see high-quality plays. What they need is the actor's ability to fit the role and shape the role. Beauty that has always been beautiful will become outdated. Nursery rhymes once mentioned in an interview that when she played the role of Song in Rivers, she never looked in the mirror at the scene, just to prevent her inherent image from affecting the role itself and to fit the natural temperament of the role in the play.
The audience never dislikes beauty itself, but when the boundaries are further blurred and female stars need to spend more energy to ensure their beauty, beauty may just be an empty mask.
The world is bustling for profit. Enough benefits can make actresses work hard to create makeup templates.
Star imitation makeup has always been the focus of beauty bloggers. Before kiku was born, beauty bloggers preferred to imitate Asian actresses such as Lisa, or the characters in hit dramas, such as Lin Daiyu's makeup in A Dream of Red Mansions.
The most representative video column of "Late Night xu teacher", a fashion blogger with millions of fans in Weibo, is to invite star makeup artists and celebrities to appear in the video. Through the process of making her up, you can teach her makeup and shooting skills and recommend practical cosmetics. The planning of this kind of video is similar to the "bag-flipping" video often taken by fashion magazines, leaving a lot of room for brand implantation.
On the other hand, the audience's imitation of female stars' makeup is also conducive to the image-building of stars on social media platforms.
The public doesn't like high-flying and pretentious artists. Taking the initiative to share daily life and generously revealing the skills of dressing and makeup can increase the life breath of stars and let them go out of the screen.
20 17, Jelly Lin settled in xiaohongshu. In the post, she cleanly removed makeup and skin care, directly exposed the pictures of beauty salon maintenance, and gained a lot of comments praising her truthfulness and grounding. Jelly Lin has more than1000000 fans, becoming one of the earliest head stars of the Red Book.
At the same time, the large-scale derivative creation around a star's makeup also continued the star's popularity.
Poisonous eye once mentioned in the previous article that the keyword "star+style/makeup" was frequently searched for, in fact, for the brand. In the same competitive situation, some brands will judge the star's ability to carry goods and fashion according to the number and location of such hot searches. (Click to read the last issue: "Why can't a star leave Weibo's hot search? 》)
According to the Survey Report of the New Generation Consumer Groups (Generation Z) in China, the younger generation at the forefront of the Internet is more inclined to spend socially, and most of their consumption intentions come from sharing with friends, KOL planting grass and so on. And they are "easy to plant grass".
The star itself is a profession that needs countless efforts to wear "exquisite" makeup and hairstyle, and it is an "authority" in the field of beauty modeling. Imitating their makeup makes it easier to keep up with fashion trends. Actresses who are famous for their beauty and can keep up with the trend by changing their makeup will naturally be more favored by brands such as beauty and women's wear.
In the past, beauty actors were considered as "fake" and "artificial", but now there are different voices in the public opinion field: some netizens have begun to affirm their efforts.
The change of the audience's likes and dislikes stems from the "practicality" of these techniques.
Not all stars can eat the bowl of "beauty". Cecilia Cheung once took off her makeup in the dormitory of "Braving the Wind and Waves 2", but looking at the face with little difference before and after makeup, it is hard for the audience to think that makeup played a decisive role in her face, but the original five senses made her beautiful.
Through their own efforts to "counterattack", they have gained the "beauty of the day after tomorrow" affirmed by the public, and they have the desire to let the audience explore. A typical "inspirational" actress is Japanese actress Satoshi Ishihara. The public is willing to find her "careful machine" in plastic surgery, makeup and expression management by comparing her old photos with her current photos, so Satoshi Ishihara won the praise of "American commercial ceiling".
Let's take kiku as an example. Her native conditions are not high-quality in the beauty-like entertainment circle: she comes from Japanese idol groups, and her style is more Japanese and fresh, which does not conform to the aesthetic orientation that domestic audiences have always regarded charm as beauty. At the press conference of Sky City in Kyushu, kiku and Guan Xiaotong took a photo in the same frame, which was easily suppressed by the latter who was always ridiculed as "rustic".
However, after 20 19 Iqiyi screaming night, the red carpet was circled, and netizens exclaimed that the little idol who was not outstanding in the past had the capital to win the red carpet. Matt makeup, wig piece, perming hair roots and raising the top of the head, these hard-working skills, it seems, are not so difficult to imitate, even ordinary people can learn a thing or two from them.
The popularity of idol business consciousness is another important inducement for the change of netizens' concept.
In the fan-led traffic economy, artists have the obligation to "open the door" for fans, and it is the virtue of idols to keep full marks at all times. Calling up attractive filters when sharing food will also be praised by fans as "attentive".
On 20 18, Kun Fa Weibo said that dyeing black hair as a fan welfare would be controversial, but now Aidou has released an eighteen-party selfie and a vlog with exquisite makeup, which is praised for knowing how to do business and paying attention to fans. Constantly innovating in makeup naturally belongs to the category of meticulous management.
In addition, the sideline of stars is too colorful. Idols who sing and dance go to the crew for filming, actors perform variety shows and have fun. Many artists open their own hot pot restaurants and clothing brands. Female stars come to share beauty skills, which is just one of Qian Qian's ten thousand sideline businesses. "Ugly men in ancient costumes" have been repeatedly denounced by netizens, and the female stars who strive to maintain their beauty have at least given the audience spiritual enjoyment, which is really not a professional stain.
"Chrysanthemum Snow" is popular all over the Internet, and the plastic surgery template has been changed for several generations of actresses. In the final analysis, beautiful makeup is a marketing tool for female stars, which is used to add icing on the cake and leave their beautiful shadow in the audience's memory.
However, at the moment when the beauty template was imitated by the whole network, the female stars almost became "network celebrities". They are female stars that everyone imitates, and they are also KOL with goods.
The audience certainly welcomes beautiful women, but female stars should also look for ambitions other than beautiful women.
Wenlong
Editor | Zhao Pingfan