Phrase matching is believed to be understood by many bidding webmasters, so what is phrase matching? How to use phrase matching?
Taking the keyword "plastic surgery hospital" as an example, under the default phrase matching mode:
1. Search for words that may trigger the promotion results: plastic surgery hospital, plastic surgery hospital, which plastic surgery hospital is good, plastic surgery hospital, plastic surgery hospital.
2. The search words that can't trigger the promotion results are: plastic surgery, beauty hospital, plastic surgery project, beauty salon.
Generally, we can change the phrase matching controller to "[]" and display it as "[keyword]" on the keyword setting page, only matching phrases containing keywords completely and accurately. This setting may lose some valuable search traffic, so please be careful when setting keywords.
Compared with extensive matching, phrase matching can locate potential customers more accurately, but at the same time it will also lose many exhibition opportunities, so it must be used with caution.
Then, everyone has understood the role of phrase matching in Baidu's bidding promotion, so when you actually set keywords, you can save a lot of advertising expenses. Today, I share another important question with you. I believe this problem has also troubled many bidding promoters.
For example, plastic surgery hospital bid for 5 yuan, Wuhan plastic surgery hospital bid for 3 yuan, and plastic surgery hospital bid for 1 yuan. Then, when others search for plastic surgery hospitals, the displayed advertisements are likely to trigger the keyword plastic surgery. This situation bothered me for a long time, and finally I figured it out: these three words are actually connected because they are all matched by phrases. It depends on the bid at this time. Which keyword will be triggered first if the bid is high. Of course, it is also related to the quality of keywords. My personal feeling is related to the rating of advertising quality. Of course, it should be called star rating in Baidu bidding, because Baidu uses star rating to evaluate the quality of advertising.
Choosing a good keyword can be said to be a very important link in bidding. Many people play bidding because their basic skills are not solid, which will cause a lot of advertising waste. Friends who really want to improve their account optimization level need to sink their hearts and feel it carefully.
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Question 2: What are the meanings of "accurate", "extensive" and "phrase" in the matching pattern in baidu promotion? A wide range of collocation under the guidance of experts. When the search words of netizens are highly related to your keywords, even if you don't submit these words, your promotion results may get a chance to be displayed.
Phrase matching, when a netizen's search term completely contains your keyword, and your keyword (including synonyms of keywords) is inserted or inverted, the system may automatically display your promotion results.
Accurate matching, only when the search words of netizens are exactly the same as the keywords you submitted, will your promotion results have a chance to show.
For specific usage, please listen to your customer service in baidu promotion.
Question 3: What are the matching words? 1 keyword matching degree Editing keyword matching degree refers to the same degree of keywords contained in the page content as keywords. The higher the matching degree, the better the keyword ranking. Also known as keyword matching degree, it refers to the matching degree between search keywords and the title or content in the article. 2 keyword matching degree classification editing can be divided into exact matching, phrase matching, negative matching and extensive matching according to keyword matching degree. 3. Compare and edit the advantages and disadvantages of keyword matching mode.
Exact matching
Advantages of accurate matching: through accurate matching settings, you can get the most targeted click access, with clear goals and high conversion rate. Disadvantages of exact matching: exact matching will reduce the number of creative exhibitions and give a relatively narrow range of potential customers.
Wide matching
Advantages of extensive matching: extensive matching is an effective method, which can not only be targeted, but also widely match customers and bring more potential customers to the hospital. Disadvantages of universal matching: the pertinence and conversion rate of click access brought by universal matching are not as high as accurate matching and phrase matching. A large number of matches will bring a large number of clicks and cause more click consumption.
Phrase matching
Advantages of phrase matching: Compared with exact matching, phrase matching is more flexible and can get more visits from potential customers. Compared with extensive matching, phrase matching will be more targeted and may have a higher conversion rate. Disadvantages of phrase matching: phrase matching can give the number of presentations between extensive matching and exact matching, and the conversion rate will not be as high as exact matching.
Negative match
Advantages of negative matching: hospitals can get more potential users' visits by setting universal matching and phrase matching, while filtering by setting negative matching will not bring unnecessary display of potential customers' visits to hospitals, thus reducing the conversion cost and improving the return on investment of hospitals. Disadvantages of negative matching: after setting negative keyword matching, the probability of keyword display will decrease, and the possibility of potential customers' attention will also decrease.
Question 4: What does phrase matching mean in sogou's Olympic bid? Sogou's bidding phrase is equivalent to the phrase matching in Baidu's bidding, but Baidu's score is more detailed!
Question 5: Take the differences of "core inclusion, synonymous inclusion and accurate inclusion" in Baidu bidding phrase matching as an example to clearly explain their differences, and hope to adopt them!