The first commercial advertisement in China was the "Ginseng Gui Nourishing Wine" advertisement broadcast by Shanghai TV Station.

It is no exaggeration to say that this first TV advertisement was regarded as a symbol of drastic changes in thinking and turbulent waves. Hong Kong's "Ta Kung Pao" commented that year: "The emergence of advertising is like a flute, marking the beginning of the great ship of China's economy."

Shanghai Advertising Company is the first advertising company in New China, established in 1962. During the Cultural Revolution, it was renamed Shanghai Art Company. For a long period of time, it could only paint some red propaganda posters. On January 14, 1979, Ding Yuncheng, who worked in a Shanghai advertising company, published an article "Justifying Advertising" in Wenhui Po, which caused a great shock.

The article reversed the concept of that era that advertising was "gimmicks, bragging, and capitalist business practices." It was not only the first clarion call for the recovery of the advertising industry in New China, but also regarded as a step forward in reform and opening up. Signal. Not long after the article was published, on January 25, 1979, Shanghai TV Station filed a report to apply for broadcasting the advertisement. Unexpectedly, the report was approved the next day.

Extended information:

1. Advertising is different from general mass communication and publicity activities, mainly in:

1. Advertising is a communication tool. The information of a certain product is transmitted to a group of users and consumers by the production or operating organization (advertiser) of the product;

2. Advertising requires payment;

3. The communication activities carried out by advertising are persuasive;

4. Advertising is purposeful, planned and continuous;

5. Advertising is not only beneficial to advertisers , and it is also good for the target audience, it can enable users and consumers to get useful information.

2. Elements

1. Taking the participants of advertising activities as the starting point, the elements of advertising are: advertisers, advertising companies, advertising media, advertising information, advertising ideas and techniques, Advertising audience, advertising costs and advertising effects.

2. Taking mass communication theory as the starting point, the elements of advertising in the process of advertising information dissemination mainly include: advertising source, advertising information, advertising media, advertising information and other elements.

People's Daily Online - How did China's first TV commercial come out?

Baidu Encyclopedia-Advertising