Since the birth of video technology, the internationally popular short video is music video. But it is very difficult to shoot MV. Many people can pretend in front of the camera at will, and not many people can talk and sing in front of the camera anytime and anywhere.
Dubsmash's lip-synching performance mode creatively solves this problem. I have written the script for you through the audio line. You only need to perform, and the audio duration is very short, less than 10 second, which reduces the expression cost and increases the interest of the content, just because this low-cost content has become easy to spread.
There are two ways of entertainment: one is that I provide entertainment for you, and the other is that you do it yourself and entertain yourself. Dubsmash is a natural PGC+? video
Musical.ly, Kaxiu Xiao and Tik Tok are all apprentices of Dubsmash.
In September, 20 16, Tik Tok went online and kept sharpening its knife until after the Spring Festival of 20 17, and it felt like it had run through and invested a lot of resources. The excellent data performance of the product made headlines quickly decide to fully guide the promotion resources of all traffic stars BD to this new project that can improve the company's appearance.
Tik Tok quickly became a headline strategic product. Of course, the core algorithm advantages of headlines also apply to Tik Tok. From the beginning, an algorithm recommendation model was added at the product level to ensure the efficiency of content distribution.
Tik Tok's name has also changed in time. If it's also called A.me, maybe everyone doesn't know what it is, so it's much clearer to directly position itself as a music short video community for young people.
In addition to focusing on tool attributes, what Tik Tok did best was to contact the family guild of the live broadcast platform (when Aauto Quicker sprang up in 20 14, it also harvested a large number of YY head anchors), and imported KOL and star resources from the United States in batches to undertake headlines, and spread them by fans with KOL as the core.
The combination of entertainment attributes and entertainment IP, although not yet done, is relatively easy to follow up.
In the early days of Tik Tok's launch, it was questioned by the outside world that the UI design of copying Musical.ly Tik Tok was very similar in both interface and function. Both are short video social software, targeting young people.