Li Lang is a well-known menswear brand in China, which belongs to the middle and high-end clothing brand and the first-line brand. Lilang, founded in 1987, is a menswear brand integrating product design, development, production and marketing. It sells two series of men's simple business casual clothes, Lilang and Lilang LESS IS MORE, which are owned by Li Lang (China) Co., Ltd. In 2023, Li Lang's brand strategy was upgraded, and "Li Lang Simple Men's Wear" became a brand new brand positioning in Li Lang.

Li Lang has a professional team of designers, always adheres to a highly unified "simple" style, and set up an international R&D team on 20 12, and embarked on the road of independent research and development. Li Lang has cooperated with China Daily, The Longest Day in Chang 'an, Under One Man by chinese comic, Doraemon by Japanese manga, American graffiti artist Basquet and artist Nick. , and join hands with "Three-body" and "chinese national geography" magazines to create the brand's clothing creativity in the new season.

Product research and development in Li Lang

With all kinds of R&D and design, Li Lang products are mainly divided into two categories: business and leisure fashion. Four seasons have their own products, supplemented by shirts, shoes, ties, leather goods and other supporting products. Good technology, new style, excellent quality, suitable for the taste of consumers in China. On this basis, the company firmly grasped the pulse of the times and fashion trends, timely and timely designed and revised the traditional jacket, and took the lead in launching the new concepts of "Li Lang Business Leisure Series" and "Business Leisure" in the clothing industry.

Li Lang's garments include suits, jackets, shirts and trousers, and more than 50% of them are produced by the company's Wuli Industrial Park. At the same time, we have introduced advanced garment production equipment from the United States, Germany, Japan and other countries, adopted the world's advanced equipment such as special machines for suit and trouser production lines, and developed and selected high-quality external sticking and processing services, thus ensuring the design, quality and output of Li Lang's garments. Li Lang attaches great importance to the management of upstream suppliers, thus ensuring the quality and quality of products.

Reference to the above content: Baidu Encyclopedia-Li Lang