First of all, you should master the customer consumption trend and pre-consumption psychology in your area. Second, look at the regional competitiveness within your industry. For example, if you are a clothing agent, you should first understand the sales model, profit model and competitive space of other agents in your region, and know yourself and yourself. Third, choose a good facade. I think this importance is self-evident. The specific facade location depends on what you represent. Fourth, do a good job in publicity. It is necessary to invest in publicity in the early stage. Let the most people know what you represent with the least money, which can make the necessary foundation for making more money in the future. Fifth, pay attention to late customer feedback and strive for repeat customers. The scope of the agent is too wide to be explained clearly in one or two sentences. Wish you success! Disclaimer: My answer did not plagiarize any information, which belongs to 100% personal intelligence achievement! To be a good brand agent, we need to implement three actions: institution building, brand building and channel building. Institutional construction action means that agents need to set up a management team to adapt to the current situation of the enterprise and set up some operation departments to meet the needs of brand operation. In the future operation, this team will connect with upstream brand licensees (i.e. product suppliers), and at the same time manage and provide services to downstream franchisees. The basic departments of large-scale regional agents should include business department, marketing department, administration department (some companies will soon be promoted to human resources department) and finance department; The marketing department does market development, customer service and market supervision, the business department does distribution, collection and negotiation with customers, and the administrative department does logistics management support. All departments should clarify their responsibilities and work processes, and set up an operation team with strict management, clear division of labor and clear goals, which is an important guarantee for doing a good job of agency and achieving sales targets. Institution-building activities also include the establishment of their own sample rooms, usually with a special sample display room in their own offices for customers to visit and order. Institutional construction also includes opening its own direct store or brand "flagship store" in the local market as a window to display the local image of the brand, a model for investment negotiation, a base for personnel training and a channel for collecting market information. Brand building activities mainly spread the brand moderately in the local area through local publicity media, and local media resources include print media, film and television media, outdoor advertising media, etc. Brand communication is divided into brand advertising communication, brand public relations communication and brand promotion communication. The purpose of advertising investment in different stages is different, and the advertising media chosen are also different. At this time, it is necessary to analyze the characteristics of different media, such as what media should be used for investment promotion advertisements, how big the coverage of this media is, and whether the advertising audience meets the characteristics of its target group. Several common mistakes that should be avoided in advertising investment;
First, when investing, the cost is considered too much, and the advertising audience is small or the audience is very different from the needed group, resulting in a waste of resources; Second, the investment method is too single, and we don't understand the comprehensive use of multimedia to achieve the target effect; Third, the amount of investment is too large, beyond their own target needs, not cost-effective. The action of channel construction is to build brand channels, which is simply to attract investment. Investment promotion can be divided into media advertisements, exhibition activities, direct store sales, relying on their own network resources and individual visits by business personnel to monopoly-intensive areas. In the channel construction action, we should pay attention to the screening and evaluation of customers, learn to plan the development of local market with customers, and learn to "help customers develop first, then help customers benefit". Some brand-new agents are eager to protect their own vital interests when negotiating with customers, and lack guidance and support for customers. As a result, the customer network can never be established and the sales performance can never be improved rapidly, which is the result of the lack of policies and methods to establish the customer network. To be a good brand agent, we need to introduce four managements: the management of market terminal, the management of brand image, the management of market norms, and the management of "three streams" (logistics, capital flow and information flow) of enterprises. Market terminal management refers to the management of terminal stores in its own customer network to meet the requirements of enterprises and local customers in store display, shopping guide service, store management and customer management, and to enhance the image and performance of local stores. Brand image management refers to store decoration, prop arrangement, clerk dress, listing service, etc. According to the company's unified VI standard, and as a brand store to display in front of customers. Standardized market management refers to the management of the local market, the implementation of the price policy formulated by the headquarters, the prohibition of counterfeiting, cracking down on cross-selling, and safeguarding the interests of regional distributors. Finally, we should pay attention to the management of capital flow, logistics and information flow, which we call "third-rate" management; Capital is the blood of enterprise development, logistics is the carrier of capital flow, and information flow is the tool of enterprise decision-making. Sorry, I found it online. Because I don't understand.
Second, how to borrow student loans?
First, fresh graduates who want to apply for loans through lending institutions need to meet the following conditions:
1. The applicant is at least 18 years old, has a valid identity certificate and a legal residence certificate where the loan bank is located, and has a fixed residence or business premises;
2. There is a certain income, and the income reaches a certain period, and the period reaches a certain amount;
3. Good credit record, no bad credit record is very important. If the borrower has a bad credit record, it will be difficult to obtain a loan successfully;
4. The applicant holds the business license issued by the administrative department for industry and commerce and the business license of related industries, engages in legal production and business activities, and has stable income and the ability to repay the principal and interest.
5. Other conditions stipulated by the lending institution. The student is applying for a business start-up loan and needs to meet the relevant policies of local business start-up loans. If students can provide proof materials such as real estate and cars under their own names when applying for loans, it will be beneficial to get loans smoothly.
Second, the application process of college students' entrepreneurial loans:
1, application. Graduates apply to the Municipal Personnel Bureau with various materials.
2. First instance. The Municipal Personnel Bureau is responsible for the pre-loan review, and will review whether the graduates meet the loan conditions and whether the loan application project belongs to the low-profit financial discount project and issue a recommendation form. At the same time, the entrepreneurial ability of graduates applying for small secured loans is evaluated.
4. review. County (city) personnel bureau review, submitted to the county (city) guarantee institutions audit.
5. guarantee. The guarantee institution shall review the loan applicant's guarantee application and the counter-guarantee measures provided.
6. recognition. By the handling bank in conjunction with the county (city) personnel bureau and guarantee institutions, to review the loan project, responsible for the final approval of the loan application. After examination and approval of the loan, the handling bank shall sign a guarantee contract with the guarantee institution and a loan contract with the loan applicant.
7. The loan application is successful and the loan is issued.
Three, the use of college students' entrepreneurial loans should comply with relevant state laws and bank credit policies, and are not allowed to be used for equity investment. Open a settlement account in a bank, and the operating income will be settled by the bank.
3. Want to be a student loan agent? How to do
Generally speaking, it is an agreement.
I applied in stages in Jindou before and contacted the regional head of Jindou.
He introduced me to some jobs and signed an agreement.
It is to do publicity and promotion activities for companies and enterprises on the campus where individuals are located.
4. Want to be a student loan agent? How to do
It is not easy to be an agent in this industry unless you have a lot of customer resources and a good personal reputation. In this case, you might as well join a loan company and be a partner.