Brand history
From 65438 to 0975, apprentice amancio ortega opened a small clothing store called ZARA in a remote town in the northwest of Spain. Today, ZARA, an unknown brand in the past, has grown into a leading brand of global fashion clothing, with operations in 86 countries and regions around the world, and the number of stores has reached 1808.
On August 8th, 20 12, according to Bloomberg Billionaires Index, with Indy's share price rising by 3.8% to a record high, Ortega's wealth at the age of 76 also increased by 654,380.6 billion dollars, reaching 46.6 billion dollars, making the owner of clothing chain Zara surpass Buffett, chairman of Berkshire, and become the third richest man in the world.
The practice of ZARA brand can be said to be an alternative in the fashion clothing industry, creating an accurate fashion model between traditional top fashion brands and mass clothing. As precision fashion has become the mainstream format of the fashion industry, the ZARA brand is also highly respected. Some people call it "the Dell computer of fashion", while others call it "the swatch watch of fashion".
In 2005, ZARA ranked 77th among the global 100 most valuable brands. Harvard Business School rated ZARA as the most valuable brand in Europe, while Wharton Business School regarded ZARA as a model for studying the future manufacturing industry. ZARA, as a company leading the future trend, has become the benchmark of fashion industry.
In 20 12 years, ZARA's global operating income reached159.46 million euros. Morgan Stanley predicted in a research report that by 2065,438+04, the average annual growth rate of ZARA's earnings per share will be 65,438+00.9%, while the average annual growth rate of five luxury goods groups such as Burberry is only 7.7%.
Because of ZARA's good financial performance and strong development momentum, the wealth of Armancio Ortega, the founder of ZARA brand, has also been rising with the increase of stock market value, ranking eighth in Forbes' global rich list in 2007, with total assets reaching $24 billion.
As a leading brand of precision and fashion, ZARA has become a model of profitable brands. ZARA brand is rising at an alarming rate in the fashion industry. In 2005, it became the most valuable brand in the world 100, surpassing fashion brands such as Armani.
ZARA first appeared in Interbrand's list of the best brands in the world in 2005, and ranked second only to Adidas in 2006, with a brand value of 4.235 billion US dollars.
Every store manager in ZARA has a specially customized PDA, through which they can directly place orders with the headquarters, and can directly grasp the sales situation of each store, and the store manager can also communicate with the product manager at the headquarters in time. In this way, ZARA can complete the design, production and delivery within 15 days.
Harvard Business Review said: ZARA has established a communication supply chain different from traditional industries, and it is this supply chain that helped ZARA complete the myth of 15 days. In ZARA, you can always find new goods and supply them in limited quantities. Most of these goods will be put on special shelves.
Extended data
Products designed by ZARA.
1990, opened its first store in Paris, France, and entered the French market.
In 199 1, pull &; Bear chain brand, and bought 65% shares of Massimo Dutti Group, and began to further subdivide the fashion market and start diversified expansion.
1992 opened its first store in Greece, and the group began to set foot in some distant markets in Europe.
1993, opened its first store in Belgium.
1994, opened its first store in Sweden.
1995, acquiring all the shares of Massimo Dutti Group and investing in the above two brands Pull &；; BEAR and MASSINO DUTTI made women's dresses and opened the first store of the group in Malta, and the group gradually grew.
1996, opened its first store in Cyprus to further expand overseas.
1997, opened stores in Norway and Israel.
1998 launched the brand Bershka, providing very cheap but absolutely fashionable clothes for young women aged 14-24, and entering other countries in the form of shops, such as Britain, Japan, Argentina, Venezuela, Lebanon, United Arab Emirates, Kuwait and Turkey. Group expansion and overseas store expansion develop simultaneously; Stradivari became the fifth chain brand of the group.
From 65438 to 0999, the company acquired stradivari and began to open stores in other countries, including Germany, Netherlands, Poland, Saudi Arabia, Bahrain, Canada, Brazil, Chile and Uruguay.
In 2000, it opened stores in Austria, Denmark, Qatar, Andorra and other four new countries, and began to build a new headquarters building and distribution center in Arteixo to increase the logistics distribution capacity and enhance the core capacity of rapid distribution.
On May 23rd, 200 1 year, INDITEX Group went public; In the same year, the group established the OYSHO brand and entered the following markets, including Puerto Rico, Jordan, Ireland, Iceland, Luxemburg, Czech Republic, China and Italy. On the day of issuance, the subscription amount exceeded 26 times of the circulation, and this alone raised 2 1 100 million euros for the company; Strengthened the offensive against the women's underwear market.
In 2002, ZARA began to build a new logistics center in Zaragoza, and opened stores in the following countries in the same year, including El Salvador, Finland, Dominica, Singapore and Switzerland, in order to further enhance its logistics and distribution capabilities and coordinate the rapid response mechanism in distant markets.
In 2003, opened the first store of ZARA HOME; ZARA's second distribution center Plataforma Europa was completed in Zaragoza, and the group opened stores in Russia, Slovakia, Slovenia and Malaysia for the first time. It makes up the work of Arteixo's old logistics center.
In 2004, INDITEX opened its 2000th store in Hong Kong. In the same year, the group opened its first store in Morocco, Estonia, Latvia, Romania, Hungary, Lithuania and Panama, and its sales stores have spread all over 56 countries in Europe, America, Asia and Africa.
In 2005, INDITEX Group opened its first stores in Monaco, Indonesia, Thailand, the Philippines and Costa Rica. So far, INDITEX has 2,893 stores worldwide, leading eight sub-brands. Among them, there are 9 17 ZARA stores, which are distributed in more than 50 countries and regions around the world.
In 2006, the group opened stores in Serbia, China and Tunisia.
20 13 September 12, ZARA's six sister brands? Oyshaw, Berche Ka, stradivari, La & Xiong, Zara Home and Massimo Dutti landed on the first floor of Hangzhou Xixi Impression City.
On June 8, 20 16, "Top 20 16 BrandZ Most Valuable Brands in the World 100" was released, and Zara ranked 35th.
Baidu encyclopedia -zara