In 20021year, B.Duck founded its own clothing luggage brand, with independent design, production and sales capacity of more than 65,438+00,000 SKUs, tens of thousands of authorized goods SKUs, more than 300 authorized dealers in Greater China, Southeast Asia and South America, and more than 2.5W kinds of authorized goods and merchants, exceeding 65,438+00.
B. The brand history of ducks
In 2009, the giant B.Duck first appeared in Olympia.
20 10 image ambassador of UNICEF's "Love Gansu" charity event
20 1 1 Hong Kong Pavilion of World Expo B. Duck Area
2011B. Duck starred in the TV advertisement of Kao bathroom cleaner in Japan.
"Hong Kong" in 20 1 1. Design Gallery held a B.Duck hug in Xintiandi, the East.
20 1 1 year B. Duck Tour World Photo Contest begins.
20 1 1 Invited to participate in China Brand Authorization Exhibition.
20 1 1 Invited to attend the Tokyo Gift Show.
20 12 Attend the Hong Kong Gifts and Gifts Exhibition
20 12 was invited to participate in the Hong Kong Comic-Con Exhibition.
20 12 B.Duck launched a clothing series, focusing on the fashion and leisure clothing market.
20 13 was invited to participate in the Hong Kong International Authorization Exhibition.
20 13 langham place "B.Duck x orb" Pop up store in mongkok, hong kong officially opened.
2065438+August 2, 20091day, the fourth "Jade Monkey Award" won the "Top Ten Most Commercial Anime IP of the Year".
B. Duck brand crossover
B. Duck × Peace Elite
In May, 2020, B.Duck conducted cross-border cooperation with the national competitive mobile game "Peace Elite". The topic # Peace Elite Little Yellow Duck # quickly rushed into the top ten of Weibo hot search list in a few hours, and gained more than 300 million exposures. Players spontaneously initiated topic interaction in Sunway and Tik Tok, and produced and uploaded a large number of B.Duck Little Yellow Duck games UGC. The cooperation project entered the stage of "PEC2020 International Champions Cup for Peace Elite", and B.Duck was also awarded the title of "Best Partner of Peace Elite of the Year". ?
B. Duck × Palace Culture in the Forbidden City
In 2020, B.Duck joined hands with the palace culture of the Forbidden City to launch the IP cooperation project of "There is a little' emperor' duck in the palace". The ancient duck has a beautiful and auspicious meaning. B. Duck, a yellow duck, incarnates as Fu Xiaoya, and uses the palace culture of the Forbidden City to convey auspicious cultural relics and meanings to young people in a lovely and interesting way. We selected 1 1 high-quality licensors to produce 50+ SKUs, covering 3c digital products, toys, drinks, travel goods and other categories, which set off a new wave of national trends. Three days after the event was launched, it received 40 million exposures, the monthly sales of co-branded clothing items exceeded 40,000, and the overall sales exceeded10 million. ?
B. Duck × Dongdak
In 20 18, B.Duck cooperated with Zhou Dongyu to launch the first independent individual IP East Duck in Zhou Dongyu. As the first personalized star brand IP for young people in China, "do whatever you want" is the core concept that Dongya wants to convey. With the appearance of Dongya, more than 50 SKUs were released, covering furniture, digital, 3C, clothing, services and other categories. The clever image of Dongya and the products around the theme are loved by fans. ?
B.duck × hi tea
In 20 17, B.Duck cooperated with the new tea brand Xicha to launch limited-edition hot-selling products such as "B.Duck× Xicha" co-branded cups, mobile phone cases and co-branded cards on Christmas Day, and at the same time launched a B.Duck×HEYTEA flash event in Sanlitun, Beijing.
B. Duck brand public welfare
B.duck theme blood donation car
Since 20 17, the roast duck has cooperated with blood donation stations in major cities to launch a roast duck-themed blood donation vehicle, which has traveled through Guangzhou, Shanghai, Shenzhen, Xiamen, Wuxi, Fuzhou, Hangzhou, Nanchang and other cities. ?
Bali turtle protection action
In 20 19, B.Duck joined hands with Hedgehog Experience to hold an international volunteer action to protect turtles in Bali. "Father Duck" Xu took his family and international volunteers to Bali and participated in a series of environmental protection actions to save turtles. ?
Box library
In 20 18, B.Duck traveled with GoFun, built a trunk library for children in Dali, restored the love library, and gave children a learning space environment. ?
B.ducks run happily
In 20 19, B.Duck Little Yellow Duck Happy Run launched the "Charity+Sports" program throughout the country. The theme of Little Yellow Duck's Happy Run is to care for special families, continue public welfare, speak for love, and convey a healthy, positive, sunny and upward image through the form of happy run.
B.duck-Baidu encyclopedia