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Why does DTC brand go to sea? Does anyone know?
The last year or two is the outbreak period of domestic DTC brands going to sea. This trend is not only affected by the epidemic, but also by changes in the international trade environment, constant fluctuations in logistics prices, Amazon's freezing of funds, and the tide of titles. DTC mode is not only the digital transformation of overseas brands, but also of great significance to seize the international market and reshape the brand image at this stage, and also helps enterprises to tap new profit growth points by integrating the industrial chain.

Because DTC mode is a direct consumer-oriented mode, it is a process in which a brand sells products directly to end consumers without relying on intermediate channels. In fact, DTC mode originated in the United States, and now there are thousands of DTC enterprises in the United States, and there are many DTC enterprises with over 100 million dollars. The maturity of DTC market in the United States benefits from the mature capital market and many high-quality service providers. At present, the basic conditions for China's cross-border DTC to go to sea are becoming more and more mature, not only because of the strength of many China manufacturers, rich experience in going to sea and updated customs policies, but also because China has already established a relatively complete DTC brand chain to go to sea. Baidu answers you.

At the product level, there is no doubt that many well-known enterprises in China have R&D capabilities and product strength, and China manufacturing has become a beautiful world business card; At the level of operation and communication, relying on the user groups accumulated by the original platform e-commerce, many brands have formed a certain brand influence overseas and have the ability to develop independently outside the platform; In addition, the global distribution of third-party overseas warehouse service providers in China provides solid infrastructure and services for cross-border trade. With the popularization of DTC mode and more and more categories of overseas brands, well-known service providers such as Barn Overseas Warehouse have also opened personalized and customized complete solutions for brands according to their overseas needs, so as to meet the service needs of different categories of products in packaging, timeliness, customs clearance, tail goods and after-sales. The conditions for going to sea are constantly maturing, which has become an important boost for DTC brands to go to sea.