7modifier is a low-end grade, positioning is affordable for the people. The price of clothes is generally between 100-700 yuan, and most clothes are cheap and affordable. 7modifier is a brand owned by La Chapelle, which was founded on 20 12. It belongs to a young brand of fast fashion, with more than 1700 stores. The slogan is change, make clothes different. 7modifier is a second-line brand. Although the grade is not high, it has high popularity and influence. 7modifier is a very popular brand in women's clothing market, because its clothes are both fashionable and very cheap. It is positioned as the core brand, which distinguishes the brand from other women's clothing through the personalized core, thus creating more cost-effective women's clothing. Is one of the women's clothing brands, founded on 20 12. There are two sales modes: offline and online. There are more than 1700 stores, and online Tmall flagship store has been opened. The main products are coats, dresses, sweaters, sweaters, shirts, skirts, bottoms and fashion suits. There will also be shopping malls selling the same thing online.

7modifier is one of La Chapelle's sub-brands, belonging to the same group as puella, jack walk, pote and ulifestyle, but with different positioning. The positioning of 7modifier is fast fashion, and its main target users are young fashionable women. So clothes are fashionable and can capture the hearts of young users. It is very popular with students and meets the market demand.