Who founded clot (what does clot mean)
Edison Chen founded a clothing company.
Founded in 2003 by Edison Chen and Japanese fashion gods. Clot Fashion Store in Hiroshi Fujiwara: Edison Chen, the originator of Asian fashion, founded his own fashion brand Clot in Hong Kong in 2003, and personally participated in all aspects of fashion design and materials, becoming the first fashion brand in China. Now he has not opened a shop in Chinese mainland for the time being.
Is clothing a national trend?
Clothing is a national trend.
At present, there are some rising stars in the national tide. From the overall design point of view, the design style is very scattered, miscellaneous and chaotic, and the design without cultural representation is soulless. It is not easy to be remembered, and it is difficult to represent the culture of China. Most people's first impression of the fashion brand style comes from abroad. It is difficult to change people's first impression of things from the perspective of marketing. China Chaopai should imitate the style of foreign Chaopai, which leads to the fact that Guochao has always been an imitator, and the price is generally low. Therefore, according to this cycle, the national tide has never surpassed the mainstream tide brand, and its status has always been lower than the mainstream tide brand. This is just a simple analysis from the perspective of products and prices.
From the channel point of view, Guo Chao's purchase channels are very chaotic, and it is difficult to distinguish between true and false. From channel to retail, the profit obtained by dealers is limited. Guo Chao is mainly for official sales and online sales, so it is difficult for consumers to tell the truth from the false. As the largest country of counterfeit goods, China has not deepened its awareness of property rights, and the replica market is huge, which is also the product of strong market demand. The prices of trendy brands are not cheap, and analysis,
What does the national tide mean?
The rise of the country is the beautiful wish of every China people. At present, most of the people in charge of the national tide are the generation after 80 s and 90 s In this context, they like the rock music, generous clothing style, cartoon characters and toys of that era and everything that attracts young people since childhood, and they are gradually getting in touch with street culture and like to play street dance, skateboarding and music.
In the past ten years, street culture has spread and developed at a relatively fast speed around the world, thanks to the convenience brought by today's developed network. Looking at the street trends abroad, from following the footsteps of the United States and Japan, expanding to northern Europe, Russia and other places, and then to China, it is a group of friends who love street trends who constantly explore and develop China's trend culture, allowing us to have our own designs and let the world see the attitudes and ideas of young people in China.
Managers of these national fashion brands have always kept their blood in their bones, and conveyed high-quality designs to every friend who likes street culture with full enthusiasm and ideas and designs for clothing, hoping to promote local street culture one day!
However, it is really difficult to do this industry now. The operation of the street brand also depends on the reputation of the platform. Under the great competition of European, American, Japanese and Korean brands, Guo Chao brand started relatively late, and it is really unparalleled in public cognition and recognition. The good brands in this market are basically well-known brands, and everything is supported by a group of fans, which is very casual. Of course, most of them are designed or of good quality, and there are not a few who are not good at both, but they also have their own fixed fan circle to support them. Most of them are bought from the brand of national fashion, but some of them are not influential enough. No matter how good the quality and design are, it is difficult to introduce them.