Brand advertisements customized for T-shirts are not virtual goods like other advertisements. The most important thing is that T-shirts have both communication and practical functions. This can integrate the brand into people's daily life and increase the potential impression of customers.
Next, I will introduce a very good marketing case of T-shirt design.
1, Meitu company cultural shirt:
Meitu believes that there are very few people who don't know! It is said that there are four kinds of witchcraft in Asia, and half of our PS skills in China are attributed to Meitu, which makes it possible for everyone to PS. Whether it is Meitu Xiu Xiu or Meitu mobile phone, it can make a person become 360-degree beauty without dead ends. Meitu's current users are basically young people. The products of Meitu platform make many people rich by fan effect, so Meitu will certainly use its own fan effect, which is also reflected in their cultural shirts. Of course, this is a cultural shirt sold by Meitu, which can be bought in Meitu official website. The cultural shirts of employees in the company are also good, which are the pinyin letters of Meitu, simple and generous.
The following is a T-shirt I recently saw in Meitu official website. The group on the T-shirt is Meitu's seven virtual employees, MeituFamily. Steamed chicken is an imaginative boss; Linda is the front desk of the company with the dream of network celebrity; Balloon dinosaurs are executives and often steal company snacks; Space lemon is a yellow and cheap designer; Egg label is a product manager who loves beauty; Out of the chart, flash rabbit's value is a beloved marketing employee; Motorbike bear is a simple and honest programmer. This time, MeituFamily and MLGB jointly launched a limited edition of TEE, featuring motorcycle bears and flash rabbits, including adult models and children's models, which can be matched into lovers' clothes or dressed as loving parent-child clothes.
2.JD.COMt-shirt:
JD.COM, what we are most familiar with is the invincible delivery speed of self-operated goods in JD.COM Mall, which is the biggest difference from Taobao. Perhaps this is why JD.COM can grow and compete under such a powerful opponent as Taobao! At least for me personally, I can get my priority by completing the delivery the next day. I think this is the core competitiveness of JD.COM.
The most common JD.COMt-shirts are worn by their couriers and will change according to different seasons. Because of JD. The rapid distribution of goods is their greatest feature and advantage, and the exclusive distributor is also one of their corporate cultures, which is their distinctive Peugeot, and the carrier to vividly display this culture is the cultural shirt worn by the distributor. They have a large number of dealers, which is a powerful force for them to promote their enterprises. Therefore, the clothing color of JD.COM dealers is generally red or gray-black.
Moreover, the cultural shirts of employees in the enterprise are all white.
There are 70% distribution workers in JD.COM, who are basically manual workers with low academic qualifications. Some executives suggested that these people could be outsourced, which could save1.70 billion yuan. Liu thinks this is a shame, and the money saved is a shameful sum. Employees' five insurances and one gold are pension money after the age of 60, and they can't earn such money without conscience. Entrepreneurship should not only pursue money, but also consider what you have really done for society and every employee. Every administrative, cleaning and delivery staff in JD.COM signed a labor contract with JD.COM Company and enjoyed the same treatment as employees.
In JD.COM, more than 70% of the employees come from rural areas, just like me. The man standing behind (Liu) has never forgotten where he came from or what he should do after his successful career.
In ancient times, Zhu Zigui was full of literati all over the city. Ancient literati always took self-cultivation, governing the country and leveling the world as their highest ideal. In modern times, many entrepreneurs are also interpreting this ideal in another way.
3. Tencent t-shirt:
On the right are Tencent's four beasts, giraffe (honesty), Haiyan (enterprising), rhinoceros, rhinoceros bird (cooperation) and Nautilus (innovation). People have developed submarines according to bionics, and they are engaged in these four kinds of animals.
Tencent sends out cultural shirts every year for more than 50 yuan, which all employees wear every year. 165438+1October 1 1 Let's put a photo on that day. The concept expressed at that time was that everyone had the same values in their hearts, which were also reflected in their appearance and unified in the same clothes.
Starting from the first set of cultural shirts in 2005, Tencent found that T-shirts with round neck were especially suitable for Internet practitioners. No matter how fat or thin, it looks good. People who surf the Internet often sit for a long time with a bulging stomach. It's good to wear this.
Later, T-shirts became Tencent's favorite thing to wear and found that everyone would wear them at any time. Even when traveling abroad, T-shirts are often encountered. T-shirts have become a secret code for people to know each other even if they don't know each other, which is particularly warm.