When user experience has become a hot topic in the design field, Dr. Norman's analysis of emotional factors in design can be said to be appropriate. He asked us to find an effective way to get into the connection between design products and consumers. Different from the content of traditional design books, this book is based on a lot of biology, neuroscience and psychology, and discusses how the emotional system changes the operation of the cognitive system, thus outlining the role of aesthetic goods that reflect emotions in design. This paper discusses the three levels of human dealing with problems: instinct, behavior and reflection, and explains how these three levels adjust and compete with each other in practical actions, which is the main basis for analyzing the cognition and reaction of commodity designers and consumers.
This book also lists many examples, such as the interesting MiniCooper, which makes its shortcomings often overlooked; The masculine design of video games aroused the sensitive nerves of young men and achieved great success, which proved the importance of emotional satisfaction in commodity design.
About the author ...
Donald? Norman is known as one of the most influential designers in the world. He is both a professor and a manager: he is a senior vice president of Apple; His company Nelson Norman Group helps other companies create people-oriented products and services; He also works for Harvard University, University of California, San Diego, Northwestern University and Korea Institute of Science and Technology. He has many books, including Design Psychology, Design Psychology 2: How to Manage Complexity, and Design of Future Products.