Brand design is also a necessary skill. It is not difficult to get started at this stage, but it may take a long process to become excellent from a novice. First of all, you need to have excellent hands-on ability, including knowledge and skills in font design, graphic design and color knowledge. Once the design of the application part of VI system is involved, it is necessary to consider the landing and presentation of the application project in the early stage of brand image design (LOGO design), and it is necessary to have a good understanding of various advertising materials, printing production technology, performance effect, presentation form, cost and expenses. Otherwise, no matter how beautiful the scheme is, it will be a considerable loss to customers and designers because of objective reasons such as the impossibility of technology.
Font design, illustration, packaging design, web design, UI design, reading guide design, book design and other related fields, all of them can be multi-functional and multi-knowledgeable. With the subdivision of the industry, there are basically corresponding professional designers in the above design fields, such as font designers, illustrators, packaging designers, web designers and so on. However, as a graphic designer, it is almost impossible not to cover the above fields in my works. While mastering the basic skills of graphic design, I choose 1~2 to do fine work and have a certain understanding of other fields. In this way, whether I work independently or cooperate with others, I can ensure the better landing and presentation of the project.
After understanding the skills that need to be mastered, the rest is a lot of exercises, such as participating in competitions, practicing independently, and entrusting commercial projects. Almost every case can bring new knowledge points to designers. One of the most effective is the commissioned design of actual commercial projects. Graduates or interns who have just started their jobs may not be able to complete a complete business case by themselves. They can try to do what they can and gradually accumulate knowledge and skills in all aspects. Slowly, you will understand how customers think about problems, and realize that the essence of design is actually to provide solutions for customers, rather than taking it for granted to show off your skills and engage in creativity.
To sum up, an excellent graphic designer's necessary skills and growth path: in addition, other soft powers, such as communication and negotiation ability, cooperation ability and so on. It is what a social person needs in any industry and any position. Unless there is a background, I won't talk about it here.