Brooks Brothers (Booker Brothers) was founded in 18 18. Over the years, it has been adhering to the principles of high-quality materials, service first and continuous innovation, and has gradually become the creator of an American classic clothing brand.
Brooks Brothers is famous for its high-quality work clothes, and it is also the choice of many celebrities for generations. Over the years, former American presidents Kennedy, Ford, Bush, Clinton and many other dignitaries have been long-term guests of the Brooks brothers, so the Brooks brothers have the reputation of "royal clothes" for the president. In addition, the rich and noble families (such as the five generations of Morgan family and the Duke of Windsor), Hollywood stars (such as Fei Zhengqing, Gary Grant, Valentino and Garbo) and sportsmen (such as boxer Dunce) are also supporters of the Brooks Brothers.
Brooks Brothers carefully selects suit fabrics for customers, with various patterns and styles. Solid colors, thick stripes, fine stripes, striped stripes, window frames, herringbone patterns, etc. , showing extraordinary style. -Brand name: La Chemise Lacoste (LACOSTE crocodile fish).
Registered in France
Founder RENE· lacoste Ryan Laegs
Clothing, shoes, glasses, perfume, belts, watches, home textiles, leather goods.
[Edit this paragraph] Brand origin
Rene lacoste, the founder of lacoste in 1923 and a world tennis player, is representing France in the Davis Cup in Boston. At that time, lacoste and his captain made a bet that if he won the game, the captain would give him a crocodile suitcase. Although lacoste didn't win the suitcase, he was as brave as a crocodile in the competition, so he won the title of "Le Crocodile". After returning to France, a friend of lacoste made a crocodile for him and put it on his jacket, and a popular symbol was born.
In 1930s, the standard dress on tennis courts was white flannel trousers, woven button-down shirts and rolled-up sleeves. LACOSTE, a crocodile, challenged this tradition by wearing a short-sleeved sweater embroidered with crocodile logo in the competition. This kind of clothes is both comfortable and beautiful. The short sleeves solve the problems that the long sleeves often fall off and the collar is soft and turned over. The knitted cotton pullover has good air permeability, and the long shirt hem is stuffed in the pants to prevent the shirt from slipping out.
[Edit this paragraph] Brand history
1933, Rene Lacoste officially entered the business world and founded La Chemise Lacoste Clothing Company. He embroidered the famous crocodile logo on all his shirts, which pioneered the use of graphics as a clothing brand logo.
In 200 1 year, Lacoste also began to show its elegance and dignity, and launched a brand-new fashion series: Club. Men's clubs and women's series advocate fashion and comfort, and advocate clothing that combines elegance and comfort, and once again walk in the forefront of fashion. The top perfume series with the concept of "club": Pour Homme and Pourfemome are also launched at the same time. , so that the overall concept of Lacoste brand-"sports attitude, treat life" ("sports spirit, treat life") is more deeply rooted in people's hearts.
In 2002, the turnover of Lacoste brand was about 850 million dollars, of which 85% came from markets outside France.
2003 is the seventieth anniversary of Lacoste brand. Today, the crocodile logo of crocodile has become one of the most famous and easily recognizable trademarks in the world. Every year, about 40 million items with crocodile logo are sold all over the world. Lacoste Pour Homme men's perfume and Lacoste Pourhomme women's perfume, which are newly launched in cooperation with Lacoste Club clothing series, perfectly embody Lacoste's brand concept of "rejuvenating sportsmanship and showing more distinguished quality" through the language of perfume.
Today, Lacoste has a high reputation, especially in Europe. Lacoste has agents in 1 10 countries around the world, with more than 1200 retail outlets and 600 franchise distribution networks.
Introduction by Mr Rene lacoste.
From 65438 to 0933, Rene Lacoste, a famous French tennis player, founded the lacoste brand, which created a real sports fashion. After 70 years, Lacoste has always adhered to its unique style, advocating tenacity, opposing showing off, advocating elegance and personality development, relaxed and comfortable, and stretching freely.
Rene Lacoste dominated the tennis world in the 1920s and 1930s, and won three Grand Slam titles, namely the US Open, French Open and Wimbledon Open. He is also a member of the French men's tennis team known as Musketeers, and won the Davis Cup with his teammates at 1927.
Rene lacoste is famous all over the world because of his extraordinary talent and invincible on the tennis court. And his sense of fashion is extraordinary. At that time, athletes still wore jackets, trousers, long-sleeved shirts and other daily clothes during the competition, which was uncomfortable and very hot. Rene Lacoste conceived a soft sweat-absorbent collared sweatshirt, and its loose tailoring enabled athletes to move freely on the field. He called it a "mesh knit pullover". 1927, he played ball in this suit, and the world-famous brand Lacoste was born. This is the knitted lapel shirt that is popular all over the world now.
[Edit this paragraph] Product introduction
LACOSTE clothing covers men's wear, women's wear and children's wear series, which is practical and popular. With exquisite fabric selection, changeable color matching and changeable styles, show youthful vitality and the charm of fashion people, and at the same time fully demonstrate your identity and status. Stylistically, LACOSTE has launched various themes and series. Including five themes of club series and sports casual wear series, as well as sports series and center series. This makes LACOSTE generate show new vitality and will gather all the eyes that pursue fashion. In the design, we follow the principle of relaxation and youthfulness, and pay more attention to details such as shoulders, collars and cuffs, which brings a strong youthful atmosphere. Today, this French crocodile brand, which has fascinated people all over the world for more than half a century, still maintains its young and fashionable personality and still attracts countless confident people with its excellent dress taste.
LACOSTE is officially launched 1933. Up to now, it has rapidly developed from the initial knitted clothing to different product series-sportswear, sports shoes, leather goods, watches and glasses, among which perfume products certainly occupy a stable position. The first bottle of LACOSTE pour homme was born in 1968. Since then, it has been welcomed by young people and people who love sports, together with new members Booster, Junior, Millennium Collection Lacoste 2000 and Lacoste for Women perfume. Its elegant and fresh fragrance and simple and distinctive outer box packaging make the brand an evergreen brand in the perfume industry.
The brand of this enterprise ranks 373rd among the top 500 brands in the world in 2006 compiled by the World Brand Lab.
-See for yourself.