The logo design of enterprises should not be mixed with symbols of religious and cultural taboos.

For example, dragon culture is a symbol of good luck in China and the East, but it is evil in the West. Therefore, when you are going to creatively design a corporate logo or mascot with dragon as the main element, you should first examine whether it will be spread and used in western countries and regions. Otherwise, your corporate brand is equivalent to an "evil" incarnation in the West.

2. Communication value first

When we design corporate LOGO, whether it is cultural taboo or digital taboo, or how creative the logo is, or how beautiful the logo design is, or even how many things the graphics contain, it is our efforts to make your corporate brand better spread.

3. Logo design must be easy to use

Use is the brand implementation behavior after logo design. No matter how good the logo design is, we all need to apply it, such as in business cards, envelopes, handbags, shopping bags and chain stores. Car bodies, advertisements, etc., all need to use signs in a unified and standardized manner. Therefore, when designing logo, we must take into account the carrier materials that logo needs in the future use process, such as cloth, plate, stainless steel, plastic and so on. And the use of new media, such as WeChat, APP, and the logo effect used on the webpage, can effectively spread the brand. When the use area is small and the logo design is complicated, then the logo will not be used again at this time, but the brand auxiliary graphics and auxiliary elements will be used together. Some do LOGO design, because the use of the carrier is not clear, and finally when the logo is used in the product, it is found that the logo can't be seen at all, so since the logo can't be seen clearly, it is equal to the failure of logo design.