Through this clothing culture festival, we will build a platform for clothing development and exchange, investment promotion and trading, and new product release and display. Relying on the resources of local garment industry, we will cultivate large enterprises and groups with international competitiveness, as the leading force to promote industrial development, combine market dominance with government promotion, support leading enterprises in garment industry to implement mergers and acquisitions through mergers, alliances, holding shares and other forms, and support enterprises to unite, further promote local garment enterprise groups to become stronger and bigger, and improve the concentration of garment industry. Actively turn Lanzhou into a fashion capital that leads the trend and a distribution center for the western clothing industry, promote the research and development of clothing design and promote the clothing industry.

Create exhibition brands and publicize the image of the city.

This campaign is a great event of northwest fashion and even China fashion, and it will surely become a brand and a new business card of this city. The holding of costume culture festival, its frontier costume consultation, its participation and interaction will surely attract people's extensive attention. During the film festival, TV, Internet, print and other media will be invited to participate in various activities of the film festival. Through the exhibition itself and the exhibition effect, the whirlwind of Lanzhou, which combines modern elements such as beauty and fashion, will be blown to the outside world and spread to the world, so that hundreds of millions of viewers can learn about the brand-new Lanzhou, enjoy high-level model competitions locally and feel the synchronization of Lanzhou with the world.

Introduce international model competitions

The finals of the Northwest Division of the International Professional Model Contest settled in Lanzhou, which is the biggest attraction of this fashion festival. "International Professional Model Contest" belongs to the International Professional Model Certification Management Center of American Certification Association (ACI). It is one of the most authoritative professional organizations in the world, with professors from dozens of famous universities in the United States, such as Harvard University, Yale University, University of California, University of Chicago, and senior managers of many multinational companies as expert committees. The introduction of international model contest in the northwest city of Lanzhou will not only help to cultivate and form clothing culture, guide regional consumption to internationalization, but also help to promote the industrial upgrading and industrial chain extension of Lanzhou clothing industry.