The exhibition scale is nearly 200,000 square meters, attracting more than 3,500 exhibitors from all over the world, exhibiting about 5,500 clothing brands, and more than 654.38+10,000 professional buyers from more than 40 countries and regions around the world to visit and negotiate trade. According to different types of buyers, MAGIC Exhibition has purchases in MAGIC clothing, fabrics and accessories bulk purchase exhibition area, MAGIC MEN- men's wear exhibition area, WWDMAGIC- women's wear exhibition area, MAGIC KIDS- children's wear exhibition area, THE EDGE- avant-garde fashion exhibition area and MAGIC- footwear exhibition area, which perfectly shows the characteristics of MAGIC SHOW as the most comprehensive and professional clothing and fabric accessories exhibition area in the world. The comprehensive distribution of exhibition areas provides great convenience for buyers' one-stop procurement, reduces procurement costs, and is more favored by buyers under the background of financial crisis.

Over the years, MAGIC INT'L Company, the organizer, has invested huge manpower and material resources for the success of the magic show, and set up a special buyer (invitation) buyer department to classify the buyers of magic: small retailers (minimum order quantity is 12 -50 pieces, total annual retail sales is about 50 billion US dollars); Large retailers (the top 37 retailers in the United States, such as Macy's, Wal-Mart, JCPENNEY, etc. The total annual clothing import is about 20 billion US dollars, the average order volume is generally 65,438+0,500-2,400 pieces, and the total annual retail sales is 20 billion US dollars); Brand wholesalers (such as DKNY, TOMMY, FOSSIL, LEVI'S, etc. ), the total annual clothing import is about 35 billion US dollars, and the average order volume is 2,400 pieces, not participating in retail. Among them, for the latter two types of professional buyers who are most suitable for China exhibitors, the conference effectively leads the target buyers to the procurement area. Among the professional buyers of the magic exhibition, 52% are corporate decision makers above the vice president level;