The emergence of luxury brands needs a long and profound cultural soil. Generally speaking, only long-term leading experience in culture, economy and politics in history can breed many luxury goods.
France and Italy are absolutely responsible in this regard. First of all, Italy, as the most direct ruling territory of the ancient Roman Empire, has been the center of European culture for thousands of years because of its splendid culture, economy and politics.
Besides, France, next to Italy, is the most directly influenced by the Roman Empire among European countries. At the same time, France's enlightenment thought and the Great Revolution were also the first of its kind in continental Europe, and its historical and cultural heritage can only be compared with Italy.
Like France, France has mainly produced some super bragging kings and queens, such as Louis XIV, Queen Maria and Charles Louis Napolé on Bonaparte's wife, Queen Eugene. These kings and queens, who like to brag, promoted the development of French clothing industry through their national power.
/kloc-In the 7th century, King Louis XIV of France was a guy who liked beautiful clothes very much, so he wanted to show off his clothes to other kings.
In order to enhance the strength of the whole country, he nationalized all the fashion hosting rights and strictly divided the boundaries of different industries. Selling cloth is selling cloth, and making clothes is making clothes, so as to ensure the quality of clothes.
Jean Baptiste Colbert, the finance minister, was very clever in turning this not-so-good policy into one beneficial to the country. He not only controlled the fashion show, but also expanded it conveniently, taking inviting guests as a national activity.
He invited the best textile craftsmen from Italy to train his own people; Take Lyon as the base of silk; Establish textile industry associations to improve the overall product quality and the standardization of commercial operation; From the legal level, the French are required to consume products made in France.
So most luxury brands are Italian and French.