Theoretical examination questions

Part I Professional Ethics

(1-25 questions. ***2 5 questions)

First, the basic theory and knowledge of professional ethics (test 1 ~ 16)

Answer instructions:

◆ This part is a multiple-choice question, and each question has four options, only one of which is affirmative.

Indeed, two or more of the multiple-choice questions are correct.

Please answer the questions according to the content and requirements of the questions, and black the corresponding letters of the answers selected on the answer sheet.

◆ Wrong selection, less selection and more selection will lead to no score in this question.

(1) Single choice (1 to 8 questions, each question 1, * * 8. )

1. There was a businessman Cai in Wuxian in Qing Dynasty, and his friend died. He asked his friend's son to give him one.

Two hundred gold coins. The other party was very surprised and puzzled. Cai explained: "This money was deposited with me by your father before his death."

My friend's son asked Cai, "Did my father leave a written evidence? He didn't tell me about it until he died. Money, I don't want it

Can I have it? Cai said: "I didn't leave any written evidence, but the written evidence is in my heart, not on paper." Cai said, "I have written evidence.

In my heart, not on paper. "This sentence means ().

A, I can say what I want. An armchair strategist doesn't count.

B, think what you like, you don't know what the paper says.

I have memorized the written evidence and can recite it.

D, the truth of being a man is in the heart, not outside.

In our social life, people with better economic conditions associate with people with poorer economic conditions, and the former cannot be brought.

Only when you have a sense of superiority can you look down on the latter, and the latter should not feel inferior. This is () in interpersonal communication.

A, the requirements of the principle of equality B, the requirements of the principle of mutual assistance

C, the requirements of the principle of utility D, the requirements of the principle of humility

3. "Escape is lewd, lewdness is forgetful, and forgetfulness is disgusting", indicating ().

Economic development and leisure are the root of all evil.

B, the lack of professional ethics and legal concepts is the cause of the disaster.

C, the inevitable crime in the market economy is high.

D, people's temperament is diverse

4. In the following statement, it is () that contains innovative ideas.

A, "keep pace with the times" b, "reciprocity, harmony is precious"

C, "The people are the foundation of the country, and this is the foundation of the country" D, "Seeing Si Qi"

5. The core of the socialist legal system is ().

A, there are laws to follow b, there are laws to follow c, law enforcement must be strict d, and offenders will be prosecuted.

6. Compared with the law, morality ().

A, poor timeliness B, strong compulsion

C, strong operability and wide application range.

7. The following does not belong to the corporate culture function is ().

A, integration function b, incentive function c, mandatory function d, self-discipline function

8. "A threesome must have a teacher" illustrates the truth of ().

A, governing for the people b, uniting and harmonious c, learning from each other d, helping others.

(2) Multiple choice (Question 9. Question 16, each question 1, 8 * * *. )

9. About employees to be honest and trustworthy, incomplete or inaccurate understanding is ().

A, the premise of honesty and trustworthiness is to see whether the other party is honest and trustworthy.

B, don't do things that are sorry for friends, which is the fundamental embodiment of honesty and trustworthiness.

Whatever you promise, as long as you keep your promise, you are honest and trustworthy.

D. Whether the means obtained are justified is one of the criteria for testing whether a person is honest and trustworthy.

10. In the following statement, the "taboo" of service is ().

A, newspaper clerk: "Don't buy it, don't look!"

B, clothing store assistant: "What kind of style do you want?"

C. Sales office trader: "Please line up at the back, one by one."

D. Hotel attendant: "This matter is beyond my control, please ask someone else!"

1 1. The value of professional ethics lies in ().

First, help enterprises improve the quality of products and services.

B, can reduce costs, improve labor productivity and economic benefits.

C, is conducive to coordinating the relationship between employees and between employees and leaders.

D, is conducive to the enterprise to establish a good image, create a well-known brand.

12. The correct concept and attitude of employees about obeying the law is ().

A, do things honestly, and you can abide by the law without studying law.

B, legal knowledge is complicated, and employees can't learn it.

C only by knowing the law can we act in accordance with the law and safeguard our due rights and interests.

D, signing a contract before work, is the concrete embodiment of usage.

13. Corporate image includes ().

A, enterprise environment B, enterprise rules and regulations

C, corporate goals D, corporate style

14. Abide by professional discipline and require employees ().

First, perform job responsibilities

B, the implementation of operating procedures

C, you can not abide by the rules and regulations that you think are unreasonable.

D, handle the relationship between higher and lower levels.

15, the important value of thrift is that it is ().

A, the foundation of housekeeping B, bring peace and stability to the country by law.

C, the fundamental driving force of social development D, the need to maintain human survival

1 6. Regarding professional responsibility, the following statement is true ().

A, whether there is a sense of professional responsibility is the embodiment of employees' moral level.

B, professional responsibility and material benefits are directly related.

C society, enterprises and institutions use legal and disciplinary means to ensure the fulfillment of professional responsibilities and obligations.

D, professional responsibility is a neutral concept, does not involve moral issues.

Second, the personal performance of professional ethics (No.17. 25 questions)

Answer instructions:

◆ This part is a multiple-choice question, and each question has four options.

Please choose only one option according to the meaning of the question and your actual situation. And put it on the answer sheet.

The corresponding letters of the selected answers are blacked out.

Discrete choice f questions 17 ~ 25, each question 1, ***9. )

17. When someone comments or criticizes himself, you usually ().

A, refute B, explain, explain

C, ignore D, and listen patiently

18. When there are many things or tasks, I usually ().

A, there is a feeling that if you care about this, you won't care about that.

B, finish the important and urgent things, it doesn't matter whether other things are finished or not.

C, clear priorities, completed one by one within the specified time.

D, helpless, there is a feeling that I don't know where to start.

19. At the seminar, your opinion contradicts most people, but you firmly believe that your opinion is correct. At this time, you

Usually ().

A. I feel that the truth is in the hands of most people, and I deny my own views.

B, argue, I hope others can recognize your point of view.

C. Express your opinions publicly, but don't force others to agree.

D, in order to prevent others from pointing their finger at themselves, don't publicly express your views.

20. Whenever I encounter difficulties in my work, I will ().

A, nervous B, encourage yourself to work hard

C, let nature take its course D, muddle along

2 1, what do you think of "Cong Fei helps children go to school" ().

First, it is unnecessary, and it is not his child.

His noble personality is worth learning.

C, it is necessary, which provides opportunities for many people.

9. It's none of my business, and I don't want to judge.

Volume 1: Professional Ethics Section Page 3 (Page ***4)

22. If there is the possibility of choosing a career again, ().

A, I will definitely choose my current unit.

B, I will basically choose my current unit.

C, if there is no better choice, I will choose my current unit.

D, I won't choose my current unit again.

23. The reason why I work in my present unit is because this unit ().

A, the salary is ok. B, it's close to home

C, colleagues are more caring. D, you are safe when you come.

24. If colleague Xiao Zhang inadvertently mentioned that someone said that you were kissing the leader's ass behind his back, your most likely reaction was ().

A, let Xiao Zhang tell himself who said it. B, say what others like.

C, ask who said that in private. D. reflect on whether your behavior has caused misunderstanding by others.

25. What do you think is the best way to deal with school books?

A, sell them as second-hand books to people in need

B, in order to buy new books, I sold the money as waste.

C, give it to others, let them play the residual heat.

D, save it, and you can look through it when you want to see it in the future.

The second part is theoretical knowledge.

(2 6- 12 5, * * 1 0 0, full mark 1 0 0)

1. Single choice (questions 26-85, 65438+ 0 per question, * * * 60 per question. )

26. Sales staff independently undertake the whole sales stage from the beginning of customer search to contact and negotiation, and finally reach a deal.

Section of the task, which embodies the characteristics of the sales staff ().

A, flexibility b, integrity c, selectivity d, long-term

27. The subject of product quality obligation is ().

A, production operators B, sales operators

C, consumer D, supplier

28. The debtor or a third person transfers his chattel to the creditor for possession, and it is () to use the chattel as the guarantee of the creditor's right.

A, mortgage b, chattel pledge c, right pledge d, lien

29. Henan Baofeng Winery launched the "Baofeng Cup National Quyi Grand Prix" in the form of literature and art, and joined forces with Beiying.

, filmed the TV series "Yellow River Wine Soul", which effectively played a propaganda role and expanded the visibility of the company.

This is the () way to sponsor activities.

A, sponsor sports B, sponsor cultural and recreational activities

C. Sponsoring the production of publicity materials D. Sponsoring social charity and welfare undertakings

30. () refers to the method that salespeople use mass buying behavior to promote customers' buying.

A. Method for ending deadline B. Method for ending compliance

C, secured transactions law d, preferential transactions law

3 1. The prices of most goods and services in China are subject to ().

A. Market-regulated price B. Government-guided price

C, government pricing D, personal pricing

32. Demand management is marketing management ().

A, substance b, content c, process d and method

33. The enterprise's own dunner sends a dunning notice to the debtor by telephone, fax or letter. , that is, ()

An instance of.

A. Recovering accounts by correspondence B. Recovering accounts by litigation

C, face-to-face interview, D, and "it".

34. () is a way to encourage enterprises to learn from their competitors.

A, standard follow-up B, flow chart C, structural reorganization D, blueprint skills

35. The center of the sales plan is ().

A, sales revenue plan B, sales cost plan

C, sales expense plan D, sales profit plan

36. China's labor law stipulates that citizens must be at least () years old and have the ability to work before they can participate in labor legal relations.

a、 16 B、 17 C、 18 D、20

Volume 1: Theoretical knowledge (national professional qualification level 3 for marketers) Page 1 (Page ***9)

3 7. () refers to the fact that the enterprise divides the whole country (or some regions) into several price zones. For customers who sell to different price zones,

Different regional prices are set for a certain product.

A. FOB country of origin B. Uniform delivery pricing

C, partition pricing d, basis point pricing

3 8. () refers to the fact that the distributor unintentionally dumps products to markets outside its jurisdiction while making normal profits.

The behavior of.

A, natural goods channeling B, vicious goods channeling

C, benign commodity channeling D, cross-regional commodity channeling

39. At the beginning of the negotiation, the word () should be used to grasp the rhythm.

A, slow b, fast c, steady d, real

40. When consumers choose sellers, what they really value is the delivered value of customers. Customer delivered value is the difference of ().

A, total customer value and total customer cost b, potential customer value and total customer cost

C, customer potential value and total service cost D, customer total value and total service cost

4 1. In negotiation activities, the appropriate distance is between (), which is also the normal width of the negotiating table.

A, o.5 to 1m b, 1m to1m.

C, o.8 to 1.2m d, 1.2m to1.8m.

42. Extremely sensitive and bitter to external things and people's reactions; It is easy for them to go against their own decisions;

Emotional instability, excitability, this kind of customer belongs to ().

A, introverted b, easygoing c, strong d, neurotic.

43. When selling clothes, a salesperson in a clothing store said, "For example, you see that this dress is novel and beautiful, but it is.

This year's most popular style, the color is right, you must look good in it, we just entered four sets yesterday, today.

There are only two sets left. "This uses the ().

A. Method for ending deadline B. Method for ending compliance

C, secured transactions law d, preferential transactions law

44. The starting point of marketing thinking is ().

A, the scale of the target market b, the functional characteristics of the products that can be provided.

C, consumers' needs and desires D, various resources of enterprises.

45. () is assigned to the sales staff to complete the sales task within a certain period of time, and it is the goal that the sales staff should strive to achieve.

Sales target.

A. promotion plan b, sales plan c, sales quota d and advertising plan

46. Very adventurous; High income level, social status and education level; Generally, they are young people and have extensive contacts.

Well informed. This group belongs to ().

A, innovation adopters B, early public

C. Early adopters D. Backward adopters

47. The starting point of distribution channels is ().

A, manufacturer b, wholesaler c, agent d and intermediary

48. () refers to the enterprise in the early stage of market development, intentionally or unintentionally chose to distribute in a liquid market.

Business, so that its products flow to non-important commercial areas or blank markets.

A, natural goods channeling B, vicious goods channeling

C, benign commodity channeling D, cross-regional commodity channeling

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49. The most important thing for dealers is ().

A, customer b, manufacturer c, government d, competitors

50. Advertisers should pay attention to the products sold or the contents put forward when designing, producing and publishing advertisements by themselves or by entrusting others.

The service provided should conform to the advertiser's ().

A, business time b, business scope c, production time d, production scope

5 1. () is the simplest and most common method to suggest trading, also called direct trading method.

A, request transaction method b, partial transaction method

C. Hypothetical transaction method D. Choice transaction method

52. (), also known as the small transaction method, is a strategy for salespeople to use local transactions to promote overall transactions.

A, request transaction method b, partial transaction method

C. Hypothetical transaction method D. Choice transaction method

53. Product mix refers to the production and operation of different types of products between enterprises ().

A, the combination of the proportion of quantity and quality B, the relationship between quantity

C, the combination of quality and quantity ratio D, structural relationship

54. () is a method to determine the quantity difference by comparing the absolute values of sales indicators.

A, absolute analysis method b, relative analysis method

C, factor substitution method D, quantity cost profit analysis method

55. Sponsorship is mainly used to build educational facilities, research funds, scholarships, grants and other educational incentives, which is commendable.

The way of () in helping others.

A. Sponsoring education B. Sponsoring the production of publicity materials

C. Sponsoring social welfare undertakings D. Sponsoring social charity and welfare undertakings

5 6. Distribution channels () means that manufacturers choose several channels to distribute a product instead of several wholesalers.

It's still the problem of several retailers.

A, length b, width c, width d, depth

57. Sears Company of the United States controls many manufacturing enterprises and small and medium-sized commercial enterprises in a unified way, forming a sales network integrating industry, trade and commerce.

The channel mode of collateral is ().

A, management distribution system B, enterprise distribution system

C, property rights analysis system D, contract distribution system

58. () is the most commonly used and the most important quota, generally expressed in terms of sales volume and sales units.

The situation is relatively small.

A, sales quota b, financial quota

C. Sales activity quota D. Comprehensive quota

59. The essence of cross-selling is ().

A, the process of providing perfect solutions to meet the overall needs of customers across various factors.

B. Interactive tying of products

C. Customization of sales services

D. communication

60. In business negotiations, trade friction belongs to ().

A. Non-personnel risks in negotiations

C. Unexpected risks in negotiations D. Personnel risks in negotiations

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6 1. Assuming that the sample population is i00, four individuals are selected as samples, and the population is i00 first by using the equidistant sampling method.

No, and the sampling interval is found to be 25, then randomly select a number from the numbers 1 to () as the first one.

Number of people.

Answer, 4 B, 25 C, 50 D, 10.

62. () is the most common and commonly used method to evaluate promotion.

A, sales performance analysis B, consumer fixed sample data analysis

C, consumer survey D, experimental research

63. () refers to the direct selling enterprise to recruit a direct seller, who will report directly to the final consumer outside the fixed business premises.

Distribution methods of promotional products.

A, pyramid selling b, cross selling c, fraudulent selling d, direct selling

64. The middleman decided to only deal in the products of a certain manufacturer, which belongs to the () decision.

A, exclusive distribution b, extensive distribution c, specialized distribution d, disorderly distribution

65. The information on industry sales, operating characteristics and development trends that have been published and saved by industry associations belongs to

Yu ().

A.b. Electronic data sources

C. Direct data sources D. External data sources

66. () is to adopt the method of rounding the product price to zero, and set the price at the integer level or above.

People's feelings about high-grade products.

A. Integer pricing B. Prestige pricing C. Habitual pricing D. Solicitation pricing

67. High-priced promotional products, such as brand-name products, high-end and luxury consumer goods, can be considered in the form of ().

A, exclusive sales agent B, multiple agents

C, commission agent D, buyout agent

68. () refers to commercial organizations (or enterprises, companies) using the Internet: or various commercial networks to suppliers (enterprises).

Industry or company) ordering and payment.

A, b to B B, c to C C, b to C D, c to b.

69. () is a training method in which trainees personally participate and have a certain sense of actual combat, which is adopted by more and more enterprises.

Adopted by the industry.

A, classroom training method B, meeting training method

C, field training method D, simulation training method

The customer must pay within 30 days. If payment is made within 10 days, 2% discount will be given, which belongs to

( )。