MaxMara is an Italian brand, which was founded by Archille Maramotti in 195 1 year. Its products include: men's wear, women's wear, sportswear, sporting goods, jeans, leather accessories, jewelry, perfume, home accessories.

MaxMara clothing franchisees are mostly seven series products, namely: MM (elegant clothing), SPORTMAX (fashion clothing), STUDIO (professional clothing), weekend (casual clothing), CODE (young people), MM elegant (gift clothing) and' SMaxMara (luxury clothing).

MaxMara follows a personal philosophy. Max Mara has always advocated the collective strength, not the prominent reputation of an association or consultant. Therefore, MaxMara's design has never been given to a single person's talent, but has been weighed repeatedly throughout the production process.

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The way of management

MaxMara's way of management first comes from the operators' understanding of fashion. MaxMara's design concept starts with fabrics, and rarely starts with design sketches. Fashion involves not only the existing clothes in the wardrobe, but also the purchase of new clothes, which is a problem of matching old and new clothes.

This is a strategy. For example, there is a woman who will always keep the flat sandals she bought in Capri in the 1960s, and now wearing them will become a new trend. Her clothes are part of her original style of dress. MaxMara's clothes represent the classics in their wardrobe.

The clothing features produced by MaxMara: dignified, generous, full of traditional colors, and never follow the customs.

MaxMara's femininity: She never lets the clothes she buys hide her personality. She doesn't like to cross the line, so she won't blindly follow suit.

reference data

Baidu encyclopedia -MaxMara