The leisure brand ESPRIT (Esprit founded by Machael Ying and his wife in 1968. The company is located in San Francisco on the west coast of the United States. The brand covers women's wear, men's wear, sports, children's wear, accessories, underwear, footwear and authorized products.

Its design concept of "caring about mentality rather than age" has spread all over the world. ESPRIT represents a vibrant fashion life, advocating cooperation, pursuing ideals and being positive and optimistic about life.

The leaders of Esprit's Far East development are all based on the premise of not affecting customers' values, which can not only satisfy customers' wishes, but also bring the company's beliefs to Asia.

This road seems easy, but it is not. Esprit can only embrace this belief with courage, effective measures and foresight. Therefore, when the promotion of other companies is just a formality, Esprit emphasizes that the fashion industry must be responsible for society and lifestyle.

Esprit actively participates in the publicity activities of Earth Day. Earth Day is held once a year to attract public attention to the environment and ecology. Esprit gave their employees T-shirts with the slogan of "environmental protection"; Put up environmental protection posters in the store to encourage customers to plant trees and carry out cleaning activities in urban areas. After environmental protection in the future, Esprit went further, and they introduced "nature" into the store.

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