The Taiping Bird was founded by Mr. Zhang Jiangping on 1996. At that time, he led his entrepreneurial partners to take the dove of peace as the logo prototype and founded the brand peacebird. It owns many sub-brands such as women's wear and men's wear of Taiping Bird, and has also established women's wear of Laoding, women's wear of material girls, children's wear (mini peace), children's wear of little Avril Lavigne and so on.
Brand characteristics
Taiping bird women's clothing brand has developed the fastest. Based on market segmentation and guided by market demand, Taiping Bird created the concept of clothing segmentation with China characteristics. The original elegant "collection", artistic "TREDY", casual "jeans" and magical Tokyo "Le-CHO" once became the four complementary series of women's wear.
But the market response is that four series cover 16 to 30-year-old women's market. Such a subdivided age span has made Taiping Bird think hard about the brand operation of the series.
Taiping Bird clothing brand takes "advocating fashion concept and leading fashion life" as its corporate mission, firmly grasps the mainstream trend of fashion development, and is determined to build "Taiping Bird" into "China's No.1 fashion brand", taking internationally renowned large fashion industry groups and China's world brands as its long-term development vision, and becoming a banner of China's mass fashion industry.
Baidu Encyclopedia-Taiping Bird