Main story: Two families in Wenzhou tell the story of how Wenzhou people abandoned Gan Kun and changed their predicament in the face of the financial crisis after they successfully dug the first bucket of gold ... The two most representative entrepreneurs in Wenzhou are Hou Sanshou, who is mainly engaged in clothing production, and Huang Ruicheng, who is mainly engaged in shoemaking. After China's entry into WTO, they also face the same huge dilemma: enterprises must be transformed and upgraded to become bigger and stronger. Hou Sanshou is quick-witted, but he is also arrogant and eager for quick success. At the same time, as an entrepreneur, Huang Ruicheng always sticks to his duty and works hard. For the growth of the enterprise, he repeatedly put forward the idea of cooperation with Hou Sanshou. However, Hou Sanshou looked down on him and didn't care. Subsequently, the two men engaged in fierce confrontation on such issues as inviting Clinton to speak for themselves, buying hotels, developing Xichuan River Industrial Park, etc ... However, in the face of the ever-changing financial crisis, Hou Sanshou, who was greedy for big and quick, unfortunately fell victim to the impact of the financial crisis because of blind development and blind expansion, which led to the bankruptcy of his single-handedly founded enterprise because of the broken capital chain and heavy losses. Huang Ruicheng always keeps a clear head. While seizing the development opportunity to become a big enterprise and expand the market share, he still does not forget to be steady and pragmatic and consolidate the enterprise foundation. When the financial crisis swept the world, Huang Ruicheng successfully dealt with the risks, but Hou Sanshou, who was caught off guard by the financial crisis, still did not forget to turn over and pay his debts in adversity. In the end, Huang Ruicheng chose to let bygones be bygones, let go of personal grievances, help Hou Sanshou revive the enterprise, and reached great cooperation with him. At the same time, their descendants and Hou have gradually grown into a new generation of outstanding Wenzhou entrepreneurs and become a top-notch and thick new force to revitalize Wenzhou enterprises.