Let's look at Uniqlo, a clothing brand that originated from Japan Fast Retailing Company. Established in 1984. It used to be a small clothing store selling suits, but now it has become a household name. H & ampm is hennes &；; Short for MauritzAB, brand founder Erlin? Pearson was founded in Sweden with telephone number 1947, mainly engaged in selling clothes and cosmetics.
The positioning of these two brands is different. Uniqlo is a Japanese brand, taking a diversified route, integrating leisure, fashion, occupation, sports and other elements, with many styles and diverse styles; H & ampm focuses on American leisure style, street style and OL style. Therefore, these two clothes have more choices in style than Uniqlo. M This dress was founded by Swedes, and its style and size are suitable for westerners, which can't well combine the physique and aesthetics of orientals.
Second, look at the price. These two clothing brands are relatively close to the people in price, and there is not much difference. The clothing price of online search official flagship store is between tens of yuan and hundreds of yuan, and the income of ordinary people is completely affordable. In view of the differences in fabrics, styles and workmanship of different clothes, we won't compare the prices of these two brands one by one.
Third, look at quality and word of mouth. The clothing quality of Uniqlo can be said to be remarkable. Basically, many people who have bought Uniqlo will be full of praise for this clothing store, thinking that the price is good and the quality is excellent. If you buy it, you earn it. On the contrary, many people bought H &；; M's clothing later expressed dissatisfaction, thinking that the quality of clothing was average, even it looked like second-hand clothes were not new clothes, and the display of this clothing brand in the store was also very messy, which could not give people the enjoyment of visual beauty and had a bad natural reputation.
Last August 1, the quality inspection report issued by Guangzhou Industrial and Commercial Bureau showed that many clothing brands were unqualified, including H& etc. M and many other famous brands. The reason why the quality of these clothing brands is not up to standard is that the ph value, fiber content, color fastness and seam crack of the products do not meet the national requirements for clothing quality. The unqualified index is not only reflected in the poor quality of clothing, but also easy to cause harm to human body after long-term wear.
As for Uniqlo, I haven't seen any social news in this area for the time being, so the quality is relatively guaranteed. So overall, Uniqlo's cost performance is better than H&; M is much higher.