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Section 1: Preface (1)
China clothing industry buyer mode operation series
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The buyer's sales model of clothing stores has broken through the traditional sales model of clothing stores and brought a brand-new method to the management of modern clothing stores. This method not only enhances the sales ability of the store, but also is very simple and effective. This method requires stores to improve their "three-hand" cooperative sales model on the basis of reasonable division of labor. It is the result of the restructuring project of terminal stores of major international clothing brands in Europe and America.
European and American clothing brand enterprises have their own experience and methods in store sales and operation. The buyer's terminal store operation mode is a sales mode suitable for different brand stores, which can comprehensively enhance the brand of stores and make all brand stores reach a higher management level than traditional stores.
Judging from the development of international clothing stores, their business forms generally have the following four stages:
(1) Simple sales period. It can be said that this stage started from the day when clothing became a commodity. It was not until the end of18th century that this stage was broken by the industrial revolution in the field of clothing product production.
(2) The sales period of traditional clothing stores. This period began around 1900, and by the end of 1970s, the main representative countries were Europe and America. At this stage, the production capacity of European and American clothing enterprises has been improved unprecedentedly, especially in the late 1950s, the brand awareness of European and American clothing enterprises has been greatly enhanced, and the importance of transforming terminal stores to enhance their competitiveness has been realized. In the shop, they are equipped with professional sales staff for sales, and also begin to pay attention to the decoration of the shop and the display of internal goods.
(3) Behind the clothing store ...