1. What is the purpose and effect of this advertisement? 2. Who is the target audience? What are their humanistic psychological characteristics? 3. What do we hope the target audience will think when they see the advertisement? What kind of action will be taken? 4. Product positioning, uniqueness and development history? 5. What are the supporting points of positioning and any information that helps to develop creativity? 6. What promises should advertisements give consumers? Commitment is the soul of advertising! 7. What style should advertisements show? 8. Budget constraints, characteristics and frequency of media release? Creative design, including industrial design, architectural design, packaging design, graphic design, clothing design, personal creative zone, etc., is another way of expressing the simplest things or ideas. In addition to the factors of "primary design" and "secondary design", design also needs to incorporate "unique design concept-creativity". As an enterprise creative design-enterprise concept is higher than creativity and precedes creativity. First of all, it is necessary to clarify the enterprise concept, and then designers can formulate design ideas to make wonderful designs. In a word, the final design works should have different temperament forms, which can give different beautiful associations to different visual audiences. This is the goal required by creative design, and it is also different from ordinary design.