DIESEL is a casual wear brand that makes jeans. This brand is not a luxury brand. In terms of price alone, diesel is more expensive among several major cowboy brands in Spain.

Diesel's Chinese name is diesel. The original meaning of Diesel is diesel engine. Renzo Rosso renzo rosso, the founder of Desai, expressed the meaning of a famous brand. The word diesel is concise and easy to call. Although some consumers think that all we sell are diesel engines, that is the connotation of their jeans-enthusiasm and vigorous progress.

Development:

The Italian brand DIESEL was founded by RenzoRosso of renzo rosso in 1978, and became the first famous brand of Genius 14. Focus on the production and manufacture of home textiles, jeans, brand women's wear and women's wear. It has always been synonymous with fashion trends and fanaticism. Now there are more than 10000 sales points in the world, and DIESEL has become the trend vane of design style and fabrics.

Starting from 199 1, Desai has played the slogan of SuccessfulLiving in every season's brand advertisements, packaging its clothing series products in the form of classic stories, and telling a person's story in every season.

Refer to the above content: Baidu Encyclopedia-Diesel