GAP is one of the largest clothing companies in America. When 1969 was founded, there were only a handful of employees. Now, it is a multinational company, with five brands (GAP, Banana Republic, Old Navy, Piperlime, Athleta) and more than 3,200 chain stores, with an annual turnover of over 654.38+03 billion dollars and 654.38+0.65 million employees.

Gap's first store sold jeans and duct tape side by side, and the result was not satisfactory. Many people are only interested in tapes. As for jeans, because of their wear resistance and durability, people will invariably choose Levi's, a famous cowboy brand tycoon at that time.

As a result, nearly 4 tons of Gap jeans can only be sold at the purchase price. It was not until Gap's second store opened that Don Fisher turned his focus to young people, emphasizing a young shopping atmosphere, and the products he sold only included casual clothes, such as T-shirts, short and thin cotton tops and jeans.

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Product characteristics

GAP clothing, marked by casual clothes with reasonable prices and simple styles, is deeply loved by the American public. On holidays, the GAP shop is always crowded with people. GAP clothing can represent the fashion of ordinary young people in the United States, which is simple, generous and casual. It is worth mentioning that its pants and samples are more suitable for the public, simple but with popular details.

And because of its frequent promotions and discounts, you can often buy pants with good quality for less than $30, and GAP T-shirts are deeply loved by students because of their 15 (discounted) price and good styles and fabrics.

GAP Kid children's wear, founded in 1986, is also very popular with parents with children. Many of its children's clothes, such as Bicart and other special children's brands, have a little "adult" feeling and personality. 1990 baby GAP has also joined the Gap family, which has also opened up a world for the American baby clothing market.

Baidu encyclopedia -GAP

Baidu encyclopedia -GAP