Yuan Qi Forest belongs to Yuanqi Forest (Beijing) Food Science and Technology Group Co., Ltd., and Yuan Qi Forest (Beijing) Food Science and Technology Group Co., Ltd. was established on April 8, 20 16, and obtained the business license in Chaoyang Branch of Beijing Administration for Industry and Commerce. Its headquarters is located in Chaoyang District, Beijing.
Business scope of Yuan Qi Forest (Beijing) Food Science and Technology Group Co., Ltd.: technology development, technology transfer, technology promotion and technical services; Sales of edible agricultural products, daily necessities, stationery, clothing, handicrafts, electronic products, toys; Import and export of goods, technology, agents, etc.
The concept of "stealing" in Yuan Qi Woods caused consumer dissatisfaction;
The main products of Yuan Qi Forest are soda, boiled tea and milk tea. And the main selling points are "sugar-free" or "low fat" and "not fat after drinking". The product that pushed Yuan Qi forest to the forefront this time is milk tea. Because it once advertised the concept of "0 sucrose and low fat", it attracted many consumers who wanted to drink milk tea but were afraid of gaining weight or unstable blood sugar.
In fact, it is not the first time that the sugar content of Yuan Qi forest milk tea has caused controversy. On June 65438+1October 65438+April this year, the official WeChat account of Yuan Qi Forest issued a document saying that "there are three kinds of sugar in milk tea: lactose, crystalline fructose and natural sugar substitute", aiming at infiltrating the concept of "0 sugar" created by popular science "washing white".
Yuan Qi Forest's public apology statement clearly stated that the label and publicity of its milk tea products did not clearly state the difference between 0 sucrose and 0 sugar, which was easy to cause misunderstanding. "Milk tea has milk, so there is sugar." Yuan Qi Forest said that milk tea products have been revised and upgraded recently.
Refer to the above content: People's Daily Online-Yuan Qi Forest's "stealing concept" attracted consumers' dissatisfaction.