Qipu Road clothing wholesale cloth giant died because of the development of e-commerce. Details are as follows: E-commerce was born. "The most annoying person in Qipu Road is Ma Yun." A clothing store owner said with a smile, with the bitterness of empathy. Qipu Road sells 80 yuan's clothes, while Taobao only sells them for thirty or forty yuan, including postage. Because a lot of circulation and distribution links are omitted, some shops even directly cover the upper, middle and lower reaches, and there is no rent problem of physical stores, which greatly reduces operating costs, thus breaking the price advantage of Qipu Road. For the clothing wholesale market with small profits but quick turnover, there is little room for price decline, and it is completely unable to argue with e-commerce and can only gradually disappear.