Veterans. VETEMENTS is a brand with capital letters in the market. The initial development of this brand is that in Regent Street in London in 20 13, four founders, Mr. D, Alex, Hogan and Shan, faced the dazzling fashion windows on both sides of the street and felt that every box was like a silent shackle. Can carry interesting souls. Do something different and plant the seeds of germination in the hearts of these four founders. So in the initial stage of the first phase of the brand, a preparatory group was set up in London.