20 14 clothing store manager's work summary
As the manager of a clothing store, I feel a great responsibility. Years of working experience have made me understand a truth: for a retail store with good economic benefits, first, there must be a professional manager; Second, we should have good professional knowledge as the backing; The third is to have a good management system. Observe attentively and communicate with customers attentively, and you can do it well.
Looking back on this year, it was a year of sowing hope and harvesting fruitful results. Under the correct guidance of superior leaders, with the joint efforts of all departments of the company and all colleagues of XXX, we have made considerable achievements. The following are my responsibilities as a store manager:
1. Understand the management policy of the company and implement the sales strategy according to the characteristics and styles of the goods.
2. Abide by the company's rules and regulations, carry out the instructions of superiors, and complete the tasks assigned by the company.
3. Responsible for managing the daily work of the counter, supervising and evaluating the work performance of the shopping guide, reflecting the employee dynamics in time and training the shopping guide.
4. Responsible for commodity management, inventory, account books, statements, wage accounting and accurate delivery.
5. Responsible for the replenishment, deployment and display of goods in the store.
6. Deal with related problems in the store in time, and report those that cannot be handled in time.
7. Make regular promotion activities according to the season and hotel business.
8. Submit the work summary at the end of each month, make plans and goals for the next month, and feed back relevant questions.
9. Stimulate the passion of the shopping guide and make the store warm and lively.
10. Work actively, set an example, and do not make excuses for dereliction of duty.
What should a good clothing store manager do? In addition to these basic responsibilities, we also need some ability to analyze clothing, such as the following:
In the process of commodity management, I think the most important thing is to make a detailed analysis of the sales link, and then use the first-hand sales data to feed back the design and production. Let's talk about sales first: because the market share of the brand I serve is not a strong posture, in the sales process, we must strive to compete for the market share of competing brands at the same level. Taking Sports 100 of No.77 Street Store in Xidan as the analysis object, the whole shopping mall mainly sells sports shoes, and the passenger flow of the whole shopping mall is mainly sports young people. With the hosting of the 2008 Beijing Olympic Games and the vigilance and reuse of SARS and bird flu, people's consumption of sports will surely flourish. I have to match the goods completely, such as: sports shoes+jeans+casual sports tops. The brands around me, the competitive brands I have established are jeans jive and casual shirt bossini. I choose them as our main competitive brands, rather than Levi's and Lee's, because I think competitive brands are brands that we can surpass or be surpassed in the process of strategic development. In the process of competition, try our best to restrain the development of competitive brands within the acceptable profit range. In the process of competition, conceptual warfare and price war are mainly adopted. However, it is necessary to use tactics flexibly, not to hit a stone with an egg, but to avoid reality and make use of it flexibly. For example, if jive shows a pair of jeans, I will fight with you with jeans with strong price advantage and strong style advantage. No matter what he says, I will resist. If the other side's competitive advantage is too strong, and my profit doesn't allow me to make blind behavior, then I will attack from his weakness. However, in the process of fighting between the two sides, we should also pay attention to the market share of other brands to avoid the benefits of others. In the process of sales, the inventory ratio and display of goods must adapt to the sales ratio of the whole freight yard. However, we still have a comprehensive grasp of the momentum problem. For example, if my sales share of men's T-shirts accounts for 40% and women's T-shirts only accounts for 20%, then I must not adjust my inventory to 40% for men's T-shirts and 20% for women's T-shirts, because if I do so, my motivation for women's clothing will be weakened. Because the integrity of the brand is extremely important, or richness. In terms of goods display, I think the entrance of the freight yard must be open and easy to enter. Because the decisive factor of the whole sales is nothing more than the passenger flow and the customer's stay time in the store. Store managers must know what is the best-selling model and what is the most profitable shelf. In different stages of development, shops adopt different display ideas. If they are in the survival stage, they should display the best-selling models on the most profitable shelves. If it is in the stage of running towards a well-off life, we should adopt different combinations of best-selling models and slow-selling models to achieve the scene of blooming all around. In addition, the most popular display idea at this stage is color matching, but in the process of color matching, we must pay attention to the overall layout, the display of the smallest display unit, and then the overall combination layout. When displaying, we must make full use of the collocation of green leaves and red flowers. If it's just a simple repetition of colors, without the finishing touch, the whole layout will have no focus. In terms of storefront posters, we must highlight the theme culture of the brand. Design comes from life and feeds back to life. In terms of concept marketing, we must tell our customers where our clothes are worn, so that we can find a * * * sound with our customers' attitude towards life. When collecting sales data, we must treat each store separately, so that each store can get a message, so as to give the most accurate feedback on design and production. The setbacks encountered in the sales process should be made up in the plan for the next season. For example, this week, the sales of men's T-shirts only had a market share of 10%. Why 10%? How much can it be improved next season, 15% or something else? This inference must be well-founded and strategic. Promotion: Promotion should be planned, not blindly. Before the start of the whole season, we should make a good promotion plan for the whole year, instead of blindly following competitive brands and being led by them.
There are three points in the formation of promotion: 1, holiday promotion; 2. Can't finish the guaranteed promotion of the mall; 3. End-of-season promotional inventory. Benefits of promotion: increase sales and reduce inventory. Disadvantages of promotion: customer impression discount of brand image. In order to reduce the discount brought by the promotion to the customer's evaluation impression, every promotion should give the customer a reason to reduce the price as much as possible. When promoting sales, you can also join the intervention of other cultures, such as uniting strong brands in other industries. After each promotion, we should review and summarize in time to grasp the next logistics problem.
Buy goods:
1, push the details back to the perimeter, and then use the perimeter to scrutinize the details.
2. The advantages of last season must be passed down, and some elements with changing trends should be merged in a small amount and remain unchanged. 3, understand the sales cycle of goods, all sales should be in the form of parabola, try to improve the height of the parabola vertex and the length of the abscissa.
4. Ensure the integrity of goods, but try to avoid duplication. Because repetition will form competition in its own field. 5, it depends on the trend of the trend, such as the current super girl wave and the wave of the Olympic Games.
6. The determination of the size ratio and color ratio of commodities shall be calculated according to the period of parabola from top to bottom. It should not be the proportion of sales in the whole season. However, we should also pay attention to honesty.
7. For the launch of new products, what is needed is trial launch, not mass production of new products. Only excellent products can be produced on a large scale. Agent: Try your best to teach and assist, put yourself in the agent's shoes, and think for the agent. In terms of professional knowledge, try to share it with the agent. In terms of data analysis, it should be provided to agents as perfect as possible. Let the agent form a long-term vision. And let agents see the hope of profit.
In terms of clothing quality: we should try our best to keep improving and develop repeat customers to the greatest extent. Teamwork is as modest as possible and gives unreserved guidance to subordinates.