Fast fashion is a sales model in which fashion clothing enterprises quickly respond to the fashion design of the show, make products close to the latest fashion trends, flow into stores at low prices, and focus on mainstream consumers.

It usually takes several months for traditional clothing brands to release products from the runway, and it even takes half a year for more upscale brands to get goods in various specialty stores and counters.

According to the concept of "fast fashion", enterprises can transform product concepts into consumer goods in a very short time. At first, this process takes about 50 days. Now, the fastest enterprise can finish it in 20 days.

Up to now, the most representative brands in "Fast Fashion" mainly include foreign ZARA, H & ampm, KM, Uniqlo and domestic EMINU enterprises. Although these brands have their own characteristics, their operation processes are very similar.

Extended data:

The main characteristics of "fast fashion":

1, first-class image, second-rate products, third-rate prices.

2. Fast, fashionable and civilian.

3. Various small batches.

4. Shorten the delivery cycle.

5. Advanced Logistics and Data Analysis System.

6. Hire luxury designers/international superstars with super high salary.

7. The location is adjacent to luxury, regardless of cost.

References:

Baidu encyclopedia kuai fashion