As thin as a cicada's coat, elegant formal dress and exquisite makeup and accessories of young women's roles highlight the splendid image and temperament of the boutique drama.
It is precisely because of the fiery domestic film and television drama market in recent years that more investment has spawned high-quality TV dramas with rising production costs. In addition to the male and female owners of the first-line cafes and the authors of the adapted big IP literary works, a large part of the funds have been used for scene building and clothing, props, makeup and other work.
In the simple cognition of many viewers, the more famous the original IP is, the higher the protagonist's coffee spot and the larger the investment scale, the more beautiful and enjoyable the drama should be. In the final analysis, the success or failure of a costume drama depends largely on the "face", and the clothes of male and female hosts become the most intuitive impression of the audience.
Of course, as more "culturally confident" young people grow up, their love and research on China's traditional culture (ancient poetry, ancient people's life, ancient costumes) has also become the reason why costume dramas pay special attention to costume props. After all, the core of the relationship between supply and demand is the matching of goods, and these young people are the main audience of this kind of costume drama.
But the innovation of costume drama on traditional costumes is actually a "double-edged sword". In the vast majority of domestic fine dramas, the costume props of male and female protagonists are developed and innovated on the basis of referring to the traditional costumes of China in previous dynasties, which makes people ecstatic and impressed.
The Climbers's Hong Kong director Li Rengang has the nickname "UFO Director". It is precisely because in the four costume films of different ages and backgrounds, such as Legend of the Hongmen Banquet, Dismantling Dragons, Heavenly Soldiers and Heavenly Generals, and Royal Guards, which he directed after Going North, the actors were all buckled with helmets shaped like UFO hats and painted with smoky makeup.
This "flying saucer hat" has become a familiar stalk for domestic fans after the spread of CCTV's "The Tenth Projection Room". In addition, in Li's "Dream of Red Mansions" and other film and television dramas, all kinds of original shapes in ancient costumes are also criticized because the characters are too weird and do not respect the public's aesthetics.
Re-creation of fine costume drama in clothing, makeup and other aspects. Sometimes it does add points to the works and adds a lot of elegant beauty to the dispute between men and women, but the so-called innovation that does not respect the aesthetics of the times runs counter to the audience and eventually suffers.