Current location - Plastic Surgery and Aesthetics Network - Clothing company - Why is Bosideng down jacket store more expensive than the official online store? I bought BR 1806, a specialty store in 770 yuan, but the price in official website was 698 yuan.
Why is Bosideng down jacket store more expensive than the official online store? I bought BR 1806, a specialty store in 770 yuan, but the price in official website was 698 yuan.
The high cost of physical stores is due to rent, water and electricity, advertising, employee salaries, warehouse rent, logistics costs and other factors;
The official online store only saves a lot of costs, and the price will of course be cheaper; In order to expand B2C channels and occupy more market share, some brands of clothing have to make concessions online.