What should I pay attention to when joining a dessert shop?
1. What is the joining fee for the dessert shop?
Annual operating expenses, annual personnel expenses, franchise fees, royalties, initial purchase, rent, equipment, security deposit and advertising fees. The basic requirements for joining and opening are as follows: dessert franchisees should evaluate the total annual expenses and the necessary expenses for the next year, and calculate the amount of funds to be prepared from this, as well as how much time they have to support themselves in the case of unsatisfactory business. At the same time, they should have a bad plan, that is, when the profit is insufficient or the loss reaches a certain amount, and the joining headquarters cannot come up with an effective solution for a long time, they should consider quitting the joining system.
2. What is the brand awareness of the dessert shop?
Very high, ordinary, low. The popularity of dessert franchisees is of different importance to different industries. For clothing brands, popularity is an important factor, especially luxury brands. Customers will buy less because the unit price is higher. More importantly, consumers are more likely to judge by brand awareness and even willing to pay higher prices for protection.
Matters needing attention in joining dessert shop
1, target customer
Some people say that running a small business is just like running a big business. If you want to run a women's clothing business, you will definitely make great achievements, so the future of opening a dessert shop is promising. Some people mistakenly think that women like sweets more than men, but this is actually a mistake. In fact, there is no gender difference in taste preference, and many men also like sweets. In order to keep slim (or lose weight), many young women often regard sweets as a scourge, so friends who open dessert shops can't bet on young women and want to do mass business.
2. Location selection
As long as there are many people. It is best to be located in commercial areas, near large markets, next to cinemas, dormitory groups in industrial areas, office buildings, etc. It is not suitable near passenger stations, docks and restaurants, because shops in these areas have high rents and people are not hungry, so they have no intention of patronizing dessert shops.
3. Shop layout
The most basic thing is clean and bright, and the windows are bright. It is completely unnecessary to spend a lot of money to decorate the storefront. When customers eat desserts, they seldom pay attention to the luxury of the facade, but they are more concerned with the taste, nutrition and hygiene of the food. As long as the dessert quality is up to standard and the store is clean and beautiful, there will be no business. Compared with other small shops, dessert shops should pay more attention to choosing elegant and exquisite dishes, so that customers will feel comfortable looking at tableware. They think this shop is full of flavor, and it's worth bringing a desk and chair that can accommodate 15 people in a regular shop, with an area of about 10 square meter.
4. Price changes
Open a dessert shop with perseverance, and don't "get fat at once". In terms of price, it is best to adapt to the popular price. The price of each bowl of candy is around 2~5 yuan. Whether to add cakes, eggs and cakes is up to the customer. Don't engage in "catering", otherwise it will easily cause dissatisfaction. In terms of varieties, don't be greedy for perfection. If you are both a boss and a buddy, then seven or eight varieties are enough to keep you busy. If one person helps to collect money and do housework, a dozen varieties are enough. If there are three or four helpers, there should be more than 20 varieties.
5. Business strategy
Cheap prices and varieties are important, but the most important thing is taste. All food-related industries pay attention to customers' tastes, and the best way to attract repeat customers is to have their own unique flavor. Sometimes, when the dessert that is about to be sold out is cooked again, the store must first taste whether it has lost its original flavor. If it tastes bad, throw it away and avoid selling signs, because the cost of dessert is really limited. Don't lose too much because it is small.
6. Starting costs
Add up the cost of tables and chairs, bowls and spoons, kitchen utensils, raw materials, disinfection bowls, prepaid store rent, etc. Those with limited funds can work as waiters themselves or ask their parents and relatives for help. Remember, the disinfection cabinet must not be saved, but should be placed in the most conspicuous place in the store, because health work needs it. Customers can feel safe when they see the sterilized cupboard.
It costs about 3000 yuan to buy complete sets of equipment. Among the total expenses, electrical appliances, rent and kitchen utensils account for most of the expenses, while the raw materials used for desserts are mostly beans, candy bars and some agricultural and sideline products, which are low in price, about 1000 yuan can meet the consumption for dozens of days.
7. Profit prospects
People in the catering industry know very well that the cost of dessert brands is very low and the price is flexible. Opening a shop in a residential area should be lower, because it is not too hard to do formal business; Opening a shop in downtown can raise the price, because people are often willing to spend money to satisfy their appetite when shopping. It is not difficult to maintain the gross profit margin of desserts at 40%~50%, and the net profit of each bowl of desserts is between 1~2 yuan. 15 square meter dessert shop can make a profit of 4500~7000 yuan a month.