Anta, Beijing Olympic Organizing Committee for the Winter Olympics and Anta, the leading brand of sporting goods in China, officially released uniforms and equipment for the Beijing 2022 Winter Olympics and Paralympic Winter Games at Shougang No.3 Blast Furnace.

Domestic brands replace foreign capital "Double Olympic City" to show their elegance.

Different from the 2008 Beijing Summer Olympics, in the 2022 Beijing Winter Olympics, Anta replaced foreign brands as the official sportswear sponsor. This is the seventh time that Anta has accompanied China athletes to the Olympic Games, and this time, Anta will also support the uniform equipment of the Winter Olympics staff, technical officials and global volunteers.

The uniforms for Beijing 2022 Winter Olympics and Paralympics were designed by Anta and Professor Yang He, director of the Olympic Clothing Culture Research Center of Beijing Institute of Fashion, who led the design of uniforms and torchbearers for Beijing 2008 Olympic Games and Paralympics. The uniforms of staff and technical officials in Beijing Winter Olympics adopt the design concept of "Mountains and rivers reflect the morning glow", while the uniforms of volunteers take "Mountains and rivers in early spring" as the theme, and adopt freehand brushwork techniques of ink and wash landscapes and virtual reality, which not only bears the artistic conception of traditional culture aesthetics, but also reflects the inheritance of the 2008 Beijing Olympic Games in color, showing the elegant demeanor of the double-Olympic city.