1. Design and aesthetic differences: In different cultural environments, people may have different understandings of fashion and beauty. Zara's style and design may not be recognized and accepted in all cultures.

2. Language barrier: Zara's trademarks, advertisements and marketing information are all created in Spanish, which may cause difficulties in understanding in non-Spanish-speaking countries. In addition, if Zara employs local employees in different markets, they may need training to understand the company's Spanish policies and procedures.

3. Conflict of values: Different cultures may have different values, which may affect Zara's product selection, service model and management style. For example, some cultures may value long-term relationships and loyalty, while Zara may value quick response and flexibility.

4. Differences in consumer behavior: Consumers in different cultures may have different shopping habits, attitudes towards prices and requirements for quality, which may affect Zara's market performance.

5. Labor problem: If Zara hires local employees in different markets, they may need to adapt to the new working style and cultural environment, which may lead to the instability and mobility of some labor.

These are just some cross-cultural problems that may be faced. In fact, cross-cultural issues may be more complex and diverse. In order to solve these problems, Zara may need to adopt some cross-cultural management strategies, such as localization strategy, cultural adaptation strategy and cross-cultural training strategy.