After 1957, Dior is still synonymous with gorgeous elegance. The second generation designer Saint Laurent pushed Dior to Moscow on 1959, and launched Dior's new series-Slim Fit Series.
Mark Bonn, the third heir, created the Miss Dior series, which continued the spiritual style of Dior brand and carried it forward.
1989 Dior brand was designed by Italian designer Ferrer, and his arrival brought new rigor and elegance to Dior's traditional exaggerated romantic style.
Today Dior is managed by lvth Group; From 65438 to 0997, the young British designer Gary Arnold was pushed to the front desk of Dior.
After entering the 1990s, Dior brand categories include perfume, fur, headscarves, sweaters, underwear, cosmetics, jewelry and shoes.
Dior brand has been creating "new opportunities and new love stories" for people for decades. Dior made an indelible contribution in the process of rebuilding the world fashion center in Paris after the war.
From Normandy to Montaigne Avenue
Dior 1905 in Aquarius was born in a wealthy business family in glanville, Normandy. He liked the works of Picasso, Matisse and other masters very much since he was a child, which cultivated his taste and preference for art and design.
After completing compulsory military service in 1927, Dior opened a small art gallery with his good friend Jacques Bonjean the following year because of his strong interest in artistic hugs. 193 1 year, the Dior family had a financial crisis. When he came back from a long trip to Russia in the same year, he found that even his partners went bankrupt and had to close the operation of the art museum.
From 65438 to 0934, Dior was in poor health and left Paris for Spain to recuperate. At that time, he felt the creative desire hidden in his body and began to learn the techniques of knitting and embroidery. He returned to Paris in 1935, when he was thirty years old. Because of the difficulty of his work, he drew some sketches of figures and costumes for some popular publications such as le figaro. His first painting sold for 20 francs.
After two years of struggle, he attracted the attention of designer Rober Piguet, started many of his design drafts, and hired him as a designer in the second year, which gave Dior the opportunity to learn fashion design from Piguet. 1939 World War II resumed, and he was called up to join the army in the south of France. When Dior returned to Paris at the end of 194 1, the original design position had been occupied by others.
However, talented people will not be buried for long. 1945, Marcel boussac, a commercial giant engaged in textile production, invited Dior to cooperate with him to start high fashion business. At the age of forty, Dior finally opened a personal clothing store on Avenue Montaigne, a famous high fashion street in Paris, and concentrated on his own business.
new landscape
1947 February 12, Dior launched a shocking creation. His series of works, soft shoulder lines and slim sleeves, emphasize the contrast between the chest curve and a thin waist framed by a thin waist, and the wide skirt of the calf. A large number of cloth are used to shape round and smooth lines, and the whole atmosphere is set off by ornaments such as round hats, long gloves, skin color stockings and stilettos. All kinds of subtle details combine to create an extremely beautiful female atmosphere. Such dreamy clothes make war-torn women wake up tender memories before the war in gorgeous clothes. This outline full of fresh images is called [New Look] by surprise media, because its outline and details are completely different from the popular shoulder pads and straight narrow skirts before World War II, and also completely different from the women's uniforms that designers used the least cloth because of lack of materials during World War II. [New look] Absolute feminine beauty gives all people novel visual stimulation.
Although this group of clothes emphasizes femininity and romantic amorous feelings, it also grasps the modern sense of the times and sharp lines, and embodies the postwar atmosphere of longing for peace for the rest of life. Dior succeeded in shaping the characteristics of his time, which influenced the designers of his peers and finally established the introverted and noble taste of the whole 1950s.
Consumption and application of a large number of fabrics, sometimes as much as 50 yards of fabric can be used to make a dress; These two reasons have jointly prospered the vigorous development of underwear and cloth market. Dior not only influenced the contemporary aesthetic value on the perceptual level, but also contributed to the revival of post-war industrial economy.
This feminine style introduced after World War II was welcomed by historical madness, which also made Paris a popular place in the world after World War II. The [new look] represents not only the suit itself taken on the stone road, but also the most symbolic part of post-war culture. The graceful models in the photos are transformed into postwar female symbols, which arouse people's association with prosperity in peace and prosperity.