The fashion design concept of the Winter Olympics is that Taoism is natural and nature is integrated with man. The appearance design of uniforms shows China's thought of "Taoism is natural, man and nature are integrated", and the core graphics of the Winter Olympics extend to clothing. With brushstrokes with the charm of China ink painting, the mountain shape and the shape of the Great Wall in Zhangjing area are described, which skillfully combines traditional aesthetics with ice and snow sports.

Enlightenment of Fashion Design in Winter Olympics

The design is inspired by traditional cultural elements in China, such as Xue Rui, Xiangyun, the famous painting A Thousand Miles of Rivers and Mountains, and traditional fabrics in the Tang Dynasty.

This paper combines China's profound costumes since the Han and Tang Dynasties, such as cross lapels, tops, skirts, double-breasted spiral coats, modern clothes, etc., and combines rich oriental cultural heritage with international modern styles. Through hand embroidery, the technique of "golden landscape" in China traditional painting is displayed, which shows the traditional culture and conforms to the trend of the times.

At the same time, combined with the core graphics of the Winter Olympics, the outlines of mountains and tracks are presented with dynamic lines, which not only reflects the speed and passion of the Winter Olympics, but also continues the auspicious cloud elements of the Beijing 2008 Olympic Games, highlighting the cultural heritage of Beijing as a city of double Olympics.

In the choice of clothing colors, we used two colors, Sky Blue and Xia Guanghong, in the color system of Beijing Winter Olympics. "Xiaguanghong" is to highlight that the Beijing Winter Olympics will be held during the Spring Festival, adding a joyful and festive atmosphere. "Sky blue" is the color of clear sky after snow, symbolizing the brightness and purity of ice and snow, and implying dreams and the future.