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Why do so many girls want to be "exquisite pig girl"?
Stella, a girl, loves nail art, and once ran a nail salon in college. This shop is located on the site of the dormitory, and it is also the business of classmates, so the price is very low. After receiving a series of customers who gave her a headache, she deeply felt that the price affected the customer base. "It seems that everyone thinks that a manicure can hook up with exquisiteness."

One of the girls who impressed her the most was the first time she came into contact with manicure. "She used to be the kind of girl who could even cut her nails." Stella thinks the girl may be determined to dress herself up, so she plans to start with getting her nails done. However, the aesthetic level of the girl is lower than Stella's imagination. "I recommended some of the most versatile solid colors to her according to her appearance, but she insisted on making the kind full of rhinestones. Seriously, I dare not look at the effect after it is made, but you can't imagine how happy she is after it is made. "

"Looking back now, the customers who came to my manicure at that time may all be' exquisite pig girl'." Stella said.

Who is the exquisite pig girl?

At the moment when thinness is the beauty, more and more girls are scrambling to give themselves the title of "pig" on social media such as Weibo and Zhihu, and the title of "Exquisite XX Queen" appears frequently. According to the popular saying, "pig, pig and girl" may not have a high aesthetic level and outstanding appearance conditions, but their efforts in dressing themselves are no less than those of bloggers. Sometimes, even if it's just going downstairs to take out the garbage, it will take two hours to make up.

"Pig Girl" is said to have originated from the content posted by a Weibo user @ Leisure Land. She pointed out that cats and dogs are out of fashion, and pigs will be the next animals to be sought after by people, and gave the definition of "pig-pig-girl", which refers to those girls who are stupid, silly, have a low laugh point, are nervous but are very loyal to their friends, but have no clear derogatory meaning. Later, users on social media added "exquisite" attributes to Pig Girl. For example, they like to take selfies, either with exquisite makeup or masks. Usually, white-collar girls living in cities or students enjoying campus life in universities shout "Today is also an exquisite pig girl" or "Be an exquisite pig girl even if life is difficult and dangerous", but what they call "hard life" is at best overtime.

With the popularity of buzzwords, matching expression packs have become popular. The image of Piggy Page, the protagonist in the British pre-school TV cartoon Piggy Page, has always been used as a textbook model for "Piggy Girl" by netizens. Because Piggy Page's animation style is extremely simple and the theme of the expression is clear at a glance, under the guidance of copywriting, the popular expressions in adult entertainment gossip are compared with the contents of the animation itself, which has become a massive expression package for netizens to compete for pictures. In addition to Page, a photo of a girl with a baby fat has also been labeled as a delicate pig girl.

Optimism is the key word in pig girl's attitude towards life. Some netizens found that the American TV series "The Great Lady Mercer" is highly consistent with the definition of this kind of girl, with a douban score of 9.3. The heroine in the play has to change a suit almost every ten minutes, and one of the classic clips is widely circulated on the Internet: in the video, she says good night to her husband, turns off the lights and sleeps, secretly gets up to go to the bathroom to remove makeup and curly hair, and then puts on nude makeup in the bathroom before her husband wakes up. Unfortunately, it didn't take long for Mercer to experience a marriage change, but it didn't affect her to maintain an independent and exquisite life, which made a group of "pig girls" stunned and regarded her as an example.

A fragment of the great lady mercer.

Exquisiteness of "shallowness"

"Exquisite pig girl" gradually evolved into an artificial label in the process of word of mouth. This phenomenal vocabulary relies on viral spread to remind everyone not to fall behind in network hotspots. There is a saying in linguistics called "meme", that is, information is copied in a broad sense in the process of imitation, which is the communication motivation behind most online buzzwords. Users do not know in the process of imitation, but unconsciously copy the information source, and every netizen constitutes a part of meme.

Behind the label is a life attitude and lifestyle, and it is also a reform. The application of similar labels has developed from snake essence to pig essence in recent years, and with the recent Buddhism and middle-aged girls, maybe everyone can sit in the right place after fashionable buzzwords.

Image source: interface dataset

In a sense, "pig girl" represents ordinary people. On this basis, the attribute of "exquisiteness" is added, which shows that under the circumstance that the material consumption level is pushed to a new height, the public has new requirements for the living standard. This process is also accompanied by the development of business. For example, all kinds of brands are using new consumer demand for marketing, trying to create an atmosphere and culture in which consumption is constantly pursuing upgrading.

It was Weibo-based beauty cosmetics that first won the title of "Exquisite Pig Girl's Favorite Korean Makeup Limit". Bloggers and KOL's blog posts also used "Exquisite Pig Girl" as a propaganda role to give consumers Amway lipstick, eye shadow and other products, otherwise it was the recommendation of local care products such as hand care and hair care, and fast-moving brands such as household necessities were also teaching consumers to pay attention to details, saying that this was "real exquisiteness", while celebrity shops with restaurants on the Internet seized the opportunity to attract them.

But these so-called "exquisiteness" are more superficial, explicit exquisiteness, and exquisiteness that others can see-even if you are poor enough to go home to eat steamed bread, you should buy an eye shadow tray recommended by the blogger, and every pig girl who may not have a good life should "look good". This is a kind of performance, the most common daily life, without any emotional tendency.

Only in this Internet age, performance has a more independent stage in virtual space. Nowadays, the Internet and media have obvious instrumental features, hiding routines and skills. Compared with the era when the Internet was not popular, people nowadays have saved the embarrassment and estrangement from face to face, shortened the time from acquaintance to acquaintance, and in most cases, people can establish their own impression of others through words and pictures on the screen, which makes the process of self-presentation simpler, faster and easier to operate.

In fact, for "exquisite pig girl", it is "exquisite" that represents the value orientation of the word and reflects the girls' desire to control their lives. "Pig" only retreats for progress, and it exists only to make boasting on social networks more hidden. After all, girls choose one of hundreds of selfies and post it online for two hours. Who really thinks he is a "pig"?

Modern women are under increasing social pressure, and they need to increase their mastery of life through some small things within their power. When they are busy working overtime and raising children, they may wear masks or lipstick to get rid of this state, which is called "controllability" in social psychology. The improvement of life controllability is directly proportional to life satisfaction, and it is also the most basic life demand. Compared with the derogatory "pig girl" which was popular earlier, "pig girl" is an optimist's self-mockery, which gives women a "weak" step and declares that behind their strength, they can also have more personalities and choices that are independent, pleasing and inconsistent with mainstream values.

Beauty bloggers recommend lipstick.

Sense of belonging of internet vagrants

However, does this mean that "exquisite pig girl" is a kind of feminism? I'm afraid the answer is not that simple.

In the United States, there was a wave of "pig girls", that is, Miss Piggy born in 1974. You must have seen her face or read her story. In the American drama The Muppet Show, Miss Piggy grew up in a small town in Iowa. Because her father died when she was young, her mother was not good to her. Piggy grew up in a bad environment and came up with the idea of leaving her hometown to participate in a beauty contest. Since then, Miss Piggy has shown an inspirational story about how to become a beauty after tomorrow. She is optimistic and never gives up. She looks like a "pig version" of online celebrity Watanabe Naomai. More and more famous Miss Pig gradually has her own variety show, which is also the only TV show focusing on female roles in the last century. With the popularity of this role, Miss Piggy quietly became the leader of American feminist movement at that time, declaring that women trapped in family environment and their own conditions have the right and courage to pursue their dreams.

While middle and upper-class women in the United States balance and choose between family and career, self-pursuit and social identity, well-educated women living in first-tier cities such as China and Beishangguang are also facing the same problems. An article entitled "Why Scandinavian women make the world jealous" was widely forwarded on social media. The article writes: "The 20 13 global gender gap report shows that women in Iceland basically have everything (referring to the breadth and depth of family, work, political and economic participation and personal happiness), and their sisters in Finland, Norway and Sweden are also doing quite well. In this report, these countries occupy the top four, while the United States ranks depressingly 23rd, slightly lower than last year. " Therefore, the author points out that American women can't find a sense of belonging in the community because of the unsatisfied equality between men and women. However, in China 20 17, from the advertisement of SKII's Little Dream VS Fearless to the TV series My First Half Life and Ode to Joy, the topic of women was constantly raised and discussed.

Miss piggy has become a benchmark for women from poor families.

But in fact, metaphor doesn't just happen to women. The most popular thing in the past was to divide boyfriends into dog boyfriends and cat boyfriends. Dog boyfriends refer to those boys who are active and extroverted, like sports, and a little neurotic, while cat boyfriends refer to boys who are introverted and cold, often keep people away, are not good at dealing with people, but have a very delicate mind. In addition, there are also sayings such as the lion boyfriend who leads explosive power and the koala boyfriend who is warm. Whether this is personification of animals or personification of human nature is not easy to distinguish, but it is symbolic in nature.

Symbols facilitate people to define themselves and look for the same kind, and also promote the deconstruction of consumers in the business world. In the digital economy, the influence of symbol aggregation effect on women is much more obvious than that of men. "Her economy" determines that women are the largest word-of-mouth communication group on the mobile Internet. When they buy certain items, they will be more likely to buzz if they meet people who buy the same items. Over the years, the popularity of the Internet has also made symbolization develop rapidly, and network terms and patterns have become the carriers of symbolization. According to the 40th Statistical Report on the Development of Internet in China issued by China Internet Information Center, as of June 20 17, the vast majority of netizens in China were 10-39 years old, accounting for 72. 1% of the total. Young netizens make online buzzwords younger, and their handling of online terms and symbols tends to be playful and ironic, but is it self-censorship? At this point, humans are no different from any mammals.

This is also the reason why major brands are now cultivating the community. The biggest advantage of this strategy is to provide a sense of belonging, just like people used to divide tribes by tattoos on their bodies. From "pig girl", "Buddha girl" to "dog and cat boyfriend", there is no lack of identity recognition and identification. In the words of the philosopher Wittgenstein, "The world that can be spoken is the world that we can master. If we can't say it, that is, a world that can't be symbolized and simplified, we have to remain silent. "

Finally, we asked practitioners in three industries how to define "exquisiteness", and here are their answers.

Yu Wei, a clerk in a luxury store.

If exquisiteness can be equated with things, it is estimated that almost all our customers are exquisite girls.

Once, a singer from CCTV came to our shop. At that time, I just joined the company and was still a child. When she saw that I couldn't stop her, she pushed my luck further.

In the process of fitting, she will deliberately be picky, two identical clothes, only try on the one on the shelf, and not accept the goods taken out of the warehouse.

These people just treat us like human beings. In their concept, money is goods, so any matching suggestions we make in the service process will be considered as disrespect for their eyes, and being scolded is commonplace. Most importantly, sometimes you come and go without buying anything.

Although this is not good, some VIPs dress like serious people, but their behavior is no different from that of the aunt in the vegetable market.

Tattooist Judy

Eyebrows are too important for girls.

Many girls come with photos of stars. Let's make an identical eyebrow shape. It's really hard to say that a star's makeup is of little reference value unless your face looks like a star except for your eyebrows.

Most people still want to have beautiful eyebrows after removing makeup, especially those girls who live with their boyfriends. After all, people with eyebrows are more energetic. I can understand this truth, but no one can guarantee that 24 hours will be exquisite. Life is already very tired. Boyfriend can't accept his worst side, so why should he have your best side?

There was a little girl who was very demanding and chose the most expensive and simulated style in our shop. She kept telling me to be natural during the production process, in order to have an interview in two weeks. She thinks doing eyebrows will make her more confident.

Seriously, this girl is already very beautiful.

Jenny, beautician

Injections have become very common.

Everyone has different requirements. Some girls just want to get rid of acne and their faces are clean and smooth. They feel very satisfied, but now medical beauty is developing too fast. Some girls will be addicted to water-light needles and face-lifting needles, but who can resist the temptation of a needle to become beautiful?

All the girls who come to our store should be exquisite girls, even if they are not, they really want to be exquisite girls.

The main thing is that the most important thing now is beauty. In this case, it's hard not to be anxious. Chatting with customers, many of them come with psychological problems.

Head Image Source: Little Pink Pig Girl